Eric Litman: Mobile Rich Media Is the Next Frontier

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Partner:: L2
Location:: NYU Stern School of Business
New York, NY
Event Date:: 06.23.10
Speaker:: Eric Litman
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Summary: The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.

The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"

Bio

Eric Litman

Eric Litman is Chairman and CEO of Medialets, the most widely deployed rich media advertising and analytics platform for mobile. He is a pioneer of the Internet's commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Litman most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator.

Previously, Litman held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Litman began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.

Chapters

: Watch Full Program

24 min 17 sec

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01.: Introduction

00 min 55 sec

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02.: The Rapidly Changing Mobile World

01 min 50 sec

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03.: How Apple Revolutionized Mobile Advertising

02 min 49 sec

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04.: The Problem with Brand-Based Apps

02 min 25 sec

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05.: The Advantages of Rich Media Ads

02 min 56 sec

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06.: Sample Rich Media Ads

03 min 13 sec

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07.: Other Benefits of Rich Media Ads

03 min 17 sec

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08.: Q & A

00 min 08 sec

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09.: Q1: Privacy and Mobile Advertising

01 min 26 sec

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10.: Q2: Successful Mobile Ads

02 min 44 sec

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11.: Q3: The Cost and Effectiveness of Mobile Ads

01 min 10 sec

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12.: Q4: The Role of Carriers

01 min 23 sec

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: Watch Full Program

24 min 17 sec

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Apps or Ads? The Future of Mobile Advertising

02 min 59 sec

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Watch Full Program

24 min 17 sec

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Encyclopædia Britannica Article

wireless communications: System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. Wireless devices include cell phones, two-way radios, remote garage-door openers, television remote controls, and GPS receivers (see Global Positioning System). Wireless modems, microwave transmitters, and satellites make it possible to access the Internet from anywhere in the world. A Wireless Markup Language (WML) based on XML is intended for use in such narrow-band devices as cellular phones and pagers for the transfer and display of text.; wireless communications on britannica.com