Atoms are the New Bits: Open Innovation Hits the Factory Floor featuring Chris Anderson, Editor in Chief, WIRED.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Bio
Chris Anderson
Chris Anderson is editor in chief of WIRED magazine, a position he's held since 2001. During his tenure, the magazine has received eight National Magazine Awards and seven additional nominations. It won the prestigious top prize for general excellence in 2005, 2007, and 2009. In 2009, Adweek honored WIRED as its Magazine of the Decade.
Anderson is the author of two New York Times best sellers, The Long Tail and Free: The Future of a Radical Price. He is also one of the founders of Booktour.com, a free online service that connects authors on tour with potential audiences. In 2007, he was named to the Time 100, the news magazine's annual list of the most influential people in the world. Before joining WIRED, Anderson served as U.S. business editor, Asia business editor, and technology editor at The Economist. He began his media career as an editor at the two premier science journals, Nature and Science.
Blaise, the other comments are correct. I just interviewed Vinton Cerf on this topic, and although some content deserves to be paid for, an interview with Chris Anderson does NOT qualify for me. Like the the first comment on this page, I'm spending a lot more time on TED and a lot LESS time on Fora. I don't know what your numbers look like, but I KNOW we aren't alone. Pick your premium content carefully and demonstrate VALUE if you expect me to pay for it. Also, you may want to check out MY interview at http://www.FredGleeck.com. Good luck!
Thanks for the feedback on pricing -- and I appreciate the "irony" about paying for a talk by the author of Free. Our Premium Events are a way for us to bring you even more great programming; fee-based programs that would otherwise not be available for viewing. I hope you agree that the value of a watching a lecture like this for $9.95, is equal (or greater) than a movie or book for which you're probably shelling out $10, and $20, respectively. Thanks again for the feedback. -Blaise
Oh come on Fora! ... we have to pay to watch content now? WTF. You do realize TED is absolutely destroying you guys in this space right now. You have good content. It's long, which is a rarity... but also means less people will actually want to watch the full thing, let alone pay to watch it.