Transformation: Evolving the Starbucks Experience in an Ever-Changing World featuring Howard Schultz, Chairman, President, & CEO, Starbucks Coffee Company; with Chris Anderson.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Bio
Chris Anderson
Chris Anderson is editor in chief of WIRED magazine, a position he's held since 2001. During his tenure, the magazine has received eight National Magazine Awards and seven additional nominations. It won the prestigious top prize for general excellence in 2005, 2007, and 2009. In 2009, Adweek honored WIRED as its Magazine of the Decade.
Anderson is the author of two New York Times best sellers, The Long Tail and Free: The Future of a Radical Price. He is also one of the founders of Booktour.com, a free online service that connects authors on tour with potential audiences. In 2007, he was named to the Time 100, the news magazine's annual list of the most influential people in the world. Before joining WIRED, Anderson served as U.S. business editor, Asia business editor, and technology editor at The Economist. He began his media career as an editor at the two premier science journals, Nature and Science.
Howard Schultz
Howard Schultz is Chairman, President, & CEO of Starbucks Coffee Company.
Howard Schultz first joined Starbucks in 1982 as director of operations and marketing; at the time, the Seattle company had four stores. After leaving to start his own Il Giornale coffeehouses, he purchased Starbucks in 1987. Inspired by a trip to Italy, Schultz's vision was to create neighborhood cafes where people could meet -- a "third place" between work and home that would foster a sense of community. Today, Starbucks has more than 16,000 stores in over 50 countries.
The company's rapid growth and success were made possible in part by its policy of investing in people. Starbucks was among the first retail companies to offer comprehensive health coverage for both full and part-time workers.
Schultz has received Columbia University's Botwinick Prize in Business Ethics, Notre Dame's Hesburgh Award for Business Ethics, and First magazine's International Award for Responsible Capitalism. He was named one of the top 25 managers by Business Week magazine and in 2004 was recognized by Time magazine as one of the 100 most influential people in the world. He co-authored the best seller Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. In 1997, Schultz created the Starbucks Foundation, which encourages young people to create change in their communities.
Tropical evergreen shrub of the genus Coffea, in the madder family, or its seeds, called beans; also the beverage made by brewing the roasted and ground beans with water. Two of the 25 or more species, C. arabica and C. canephora, supply almost all the world's coffee. Arabica coffee is considered to brew a more flavourful and aromatic beverage than Robusta, the main variety of C. canephora. Arabicas are grown in Central and South America, the Caribbean, and Indonesia, Robustas mainly in Africa. The shrub bears bouquets of small white flowers with a jasminelike fragrance. The fruit, 0.5–0.75 in. (13–19 mm) long and red when mature, is called a cherry. Coffee contains large amounts of caffeine, the effects of which have always been an important element in the drink's popularity. Coffee drinking began in 15th-century Arabia. It reached Europe by the mid 17th century and immediately became hugely popular. Coffee is now consumed by about one-third of the world's population.
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