Speed to Genius: Disrupting the Speed Creativity Paradigm featuring: Lori Senecal, President & CEO, kirshenbaum bond senecal + partners; Mick McCabe, Chief Strategy Officer, kbs+p; Faris Yakob, Chief Innovation Officer, MDC Partners; and Edward Brojerdi, Chief Creative Technologist, kbs+p. Led by Miles S. Nadal.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Bio
Edward Brojerdi
Edward Brojerdi is Chief Creative Technologist for kirshenbaum bond senecal + partners.
Mick McCabe
Mick McCabe is Chief Strategy Officer of kirshenbaum bond senecal + partners.
Miles S. Nadal
Miles S. Nadal is the Chairman, Chief Executive Officer, President and founder of MDC Partners. Mr. Nadal has been a Director of MDC since August 25, 1986. Mr. Nadal has been involved in a number of additional businesses, including as a founder of First Asset Management Inc., one of Canada's largest independent asset management firms with more than $35 billion under management. The firm was sold to a large money management firm in late 2005.
Mr. Nadal is also the founder and a partner of Peerage Capital, a Canadian private equity firm, Peerage Realty Partners, and Artemis Investment Management. Mr. Nadal was also a former director of First Knowledge Partners, an entity which filed a voluntary bankruptcy petition with the Bankruptcy Court in Delaware in September 2002. Under Mr. Nadal's leadership, MDC Partners has grown into one of the world's largest marketing communications networks whose over 35 holdings include Crispin Porter + Bogusky, kirshenbaum bond senecal + partners, zig, Bruce Mau Design, henderson bas, Redscout, Attention, Sloane & Company, Colle + McVoy, TEAM, HL Group, Adrenalina, Hello Design, mono and Vitro Robertson.
Lori Senecal
Lori Senecal came to kirshenbaum bond senecal + partners in August 2009 from McCann Erickson where she was President of the flagship New York office. Throughout her career, she has continually challenged the status quo and looked for new and better ways of doing things.
Consequently, prior to her position as President, she has held some of the industry's most interesting posts including Global Chief Innovation Officer and Global Director of Content Integration for McCann Worldgroup, as well as conceiving of and launching TAG Ideation, a young-adult specialty marketing unit.
Faris Yakob
Faris Yakob is Chief Innovation Officer for MDC Partners.
Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an exceptionally deep, broad, and flexible awareness of themselves. Studies also show that intelligence has little correlation with creativity; thus, a highly intelligent person may not be very creative. See alsogenius; gifted child.
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