NPR's Vivian Schiller: Reinventing Public Media

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Wired Business Conference 2010

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Partner:: WIRED
Location:: The Morgan Library & Museum
New York, NY
Event Date:: 06.14.10
Speakers:: Steven Levy,; Vivian Schiller
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Summary: Reinventing Public Media: How Digital Content Is Supercharging NPR featuring Vivian Schiller, President & CEO, NPR; with Steven Levy, Senior Writer, WIRED.

Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?

How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.

At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.

Bio

Steven Levy

Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple's Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.

Vivian Schiller

Vivian Schiller is the chief digital officer of NBC News and former president and CEO of NPR. Under her leadership, NPR received the highest honors in excellence in journalism and garnered critical acclaim in the mobile and digital arena. Prior to joining NPR, Schiller served at The New York Times Company as senior vice president and general manager of NYTimes.com, leading day-to-day operations of the largest newspaper website on the Internet. Previously, Schiller spent four years as head of Discovery Times Channel, a joint venture between The New York Times and Discovery Communications. She also served as senior vice president of CNN Productions where she led its award-winning long-form programming unit. Schiller began her career as a simultaneous interpreter in the former Soviet Union.

Chapters

: Watch Full Program

41 min 08 sec

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01.: The Digital Public Media Platform

05 min 50 sec

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02.: The Structure of NPR

05 min 18 sec

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03.: Broadcast and Internet Delivery

05 min 03 sec

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04.: Expansion of NPR Journalism

05 min 28 sec

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05.: New Ideas Tried Online

02 min 51 sec

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06.: Google News

02 min 33 sec

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07.: Government Funding

02 min 12 sec

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08.: Open Source Economics

03 min 50 sec

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09.: Training Reporters in Digital Media

01 min 32 sec

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10.: No NPR Competitor

01 min 54 sec

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11.: Impression of a Liberal Voice

01 min 59 sec

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12.: Content on the Website

02 min 38 sec

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: Watch Full Program

41 min 08 sec

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NPR Announces Shared Platform for Public Media Content

04 min 07 sec

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Watch Full Program

41 min 08 sec

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Encyclopædia Britannica Article

National Public Radio (NPR): U.S. public radio network. It was established by the Corporation for Public Broadcasting in 1970 to provide programming to U.S. noncommercial and educational radio stations. While initially providing programs on the arts, after 1983 the network focused largely on news programming. It features the daily programs Morning Edition and All Things Considered, as well as the interview programs Fresh Air and Talk of the Nation.; National Public Radio (NPR) on britannica.com