Reinventing Public Media: How Digital Content Is Supercharging NPR featuring Vivian Schiller, President & CEO, NPR; with Steven Levy, Senior Writer, WIRED.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple's Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.
Vivian Schiller is the chief digital officer of NBC News and former president and CEO of NPR. Under her leadership, NPR received the highest honors in excellence in journalism and garnered critical acclaim in the mobile and digital arena. Prior to joining NPR, Schiller served at The New York Times Company as senior vice president and general manager of NYTimes.com, leading day-to-day operations of the largest newspaper website on the Internet. Previously, Schiller spent four years as head of Discovery Times Channel, a joint venture between The New York Times and Discovery Communications. She also served as senior vice president of CNN Productions where she led its award-winning long-form programming unit. Schiller began her career as a simultaneous interpreter in the former Soviet Union.
U.S. public radio network. It was established by the Corporation for Public Broadcasting in 1970 to provide programming to U.S. noncommercial and educational radio stations. While initially providing programs on the arts, after 1983 the network focused largely on news programming. It features the daily programs Morning Edition and All Things Considered, as well as the interview programs Fresh Air and Talk of the Nation.