Mapping Desire: Exploring the Science of Online Recommendations featuring Caterina Fake, Cofounder, Hunch; with Jason Tanz.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Bio
Caterina Fake
Caterina Fake cofounded Flickr, the wildly popular photo-sharing service that launched in 2004. Flickr was one of the first websites to incorporate Web 2.0 features like social networking, open APIs, and tagging. After it was acquired by Yahoo in 2005, Fake took over Yahoo's Technology Development Group, where she ran the Hack Yahoo program and created the new-product incubator Brickhouse.
In 2009, Fake cofounded Hunch, a website that uses algorithms and machine learning to offer personalized recommendations on potentially any topic. She also serves on the board of Creative Commons, is board chairman of Etsy, and is an active angel investor and adviser to many startups and new businesses. Before Flickr, she was art director of Salon.com. In 2005, Fake was named to BusinessWeek's Best Leaders list, Fast Company's Fast 50, and Red Herring's 20 Entrepreneurs Under 35. In 2006, she was included in Time magazine's list of the world's 100 most influential people.
Jason Tanz
Jason Tanz heads up WIRED's business coverage. Before joining the magazine, he was a senior editor at Fortune Small Business, an editor at Fortune, and a writer at SmartMoney. As a freelance writer, he's covered everything from mah-jongg tournaments to "nerdcore" rap for a variety of major magazines. He is also the author of the acclaimed book Other People's Property: A Shadow History of Hip-Hop in White America.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
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