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Andreas Weigend: Marketing & Web 2.0

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HSM Global

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Partner:: HSM Global
Location:: Nokia Theatre
New York, NY
Event Date:: 06.08.10
Speaker:: Andreas Weigend
Tags:: web; web 2.0; innovation; media

Summary: The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.

Former Chief Scientist at Amazon.com Andreas Weigend on marketing and web 2.0:

Marketing in the web 2.0: Beyond cutting costs and optimizing business processes

What are the implications for new business models products and services?

A world of abundance: Making the most of quantitative and qualitative data

Social networks and the new uses of data: The power of social recommendations and behavioral targeting

Lessons from the inside: What we can learn from Amazon

Bio

Andreas Weigend

Dr. Andreas Weigend studies the ongoing revolution in social data. He teaches at Stanford University and directs the Social Data Lab. Previously, as the chief scientist of Amazon.com, he focused on building the customer-centric and measurement-focused culture that has been central to Amazon's success.

Dr. Weigend works with innovative startups and global companies, helping them understand and leverage the irreversible changes in how consumers express themselves, relate to each other, and make purchasing and lifestyle decisions. His clients include Alibaba, Allstate, Lufthansa, Nokia, Priceline, Symantec, Thomson Reuters, Visa and the World Economic Forum.

Dr. Weigend studied in Germany and Cambridge (UK), and received his Ph.D. in physics from Stanford University. His career as a data scientist combined with his deep startup and industry experience allows him to successfully bridge the gap between academia and industry. He lives in San Francisco, Shanghai and on weigend.com.

Chapters

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54 min 03 sec

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01.: Rethinking Data

04 min 35 sec

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02.: The Social Data Revolution

03 min 13 sec

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03.: New Sources of Data

02 min 29 sec

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04.: Other Devices for Gathering Data

03 min 11 sec

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05.: Customer-to-Business Data Sharing

04 min 45 sec

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06.: Other Sources of Consumer-to-Business Data

02 min 34 sec

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07.: Consumer-to-Consumer Data Sharing

05 min 53 sec

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08.: Consumer-to-World Data Sharing

04 min 45 sec

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09.: How the Consumer-Business Relationship Is Changing

03 min 17 sec

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10.: Companies Adapting to the New Relationship

03 min 45 sec

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11.: Closing Summary

03 min 06 sec

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12.: Q & A

01 min 01 sec

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13.: Q1: The ROI on Data Collection

01 min 45 sec

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14.: Q2: Authenticity on the Web

02 min 17 sec

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15.: Q3: Reasons for Investing in Social Platforms

01 min 09 sec

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16.: Q4: The Role of Mobile Carriers

02 min 43 sec

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17.: Q5: Avoiding Assumptions

03 min 35 sec

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: Watch Full Program

54 min 03 sec

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The Social Data Revolution: More Efficient than the KGB?

03 min 46 sec

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Andreas Weigend, former Chief Scientist for Amazon.com, discusses what he calls the "social data revolution." Weigend says online data collection is 10,000 times more efficient today than the KGB was twenty years ago.
Watch Full Program

54 min 03 sec

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Encyclopædia Britannica Article

marketing: Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.; marketing on britannica.com