Jane ni Dhulchaointigh: Hack Things Better

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Summary: sugru (www.sugru.com) is a new material designed to give people an easy way to hack and repair their stuff. Jane ni Dhulchaointigh, the inventor of sugru, tells the story of the invention - bringing it from an idea she had as a student, through to developing the technology, building a business and fueling a movement of everyday hacking & repairing.

Jane ni Dhulchaointigh is the inventor of a durable silicone rubber called Sugru.

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22 min 49 sec

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01.: Early Life and Inspiration

02 min 18 sec

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02.: The Origins of sugru

02 min 48 sec

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03.: Improving the Original Design

01 min 18 sec

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04.: The Development Process

02 min 53 sec

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05.: Branding and Marketing

01 min 45 sec

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06.: Producing the First Batch

01 min 53 sec

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07.: Uses for sugru

01 min 53 sec

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08.: Q & A

00 min 10 sec

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09.: Q1: sugru's Heat-Resistance

00 min 36 sec

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10.: Q2: The Patent Process

01 min 37 sec

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11.: Q3: Choosing the Name 'sugru'

00 min 24 sec

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12.: Q4: The Scientific Side of sugru

01 min 16 sec

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13.: Q5: Challenges in Making the First Batch

02 min 32 sec

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14.: Q6: Keeping sugru from Hardening

01 min 11 sec

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22 min 49 sec

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DIY Culture: Hack Your Stuff with Silicone Rubber 'Sugru'

04 min 17 sec

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Watch Full Program

22 min 49 sec

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silicone: Any of a diverse class of polymers manufactured as fluids, resins, or elastomers. They are partially organic compounds, but, unlike most polymers, they have a backbone containing no carbon, composed instead of alternating silicon and oxygen atoms. In most silicones, two organic groups (see functional group), usually methyl or phenyl, are attached to each silicon atom. Silicones in general are exceptionally stable and inert. Silicone fluids are used in hydraulic fluids, emulsion-breaking compositions, and breast implants and as adhesives, lubricants, water repellents, and protective coatings. Silicone rubbers are used as electrical insulators in encapsulations, coatings, and varnishes; as gaskets and caulking material; in specialized tubing; as automobile engine components; as flexible windows in face masks and air locks; for laminating glass cloth; and as surgical membranes and implants.; silicone on britannica.com