L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.
The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
Terri Walter serves as Microsoft's Chief Digital Marketing Storyteller, and she currently drives CMO outreach and evangelism for integrated digital marketing solutions within Microsoft's Consumer and Online Division. While at Razorfish, Walter most recently served as vice president of emerging media, and led a national team that strategizes in mobile, interactive television, social media, gaming, and digital signage across Razorfish's client base.
She was also the executive editor of Razorfish's Digital Outlook Report 2009 (which has been called a "must read for executives in digital marketing"), was co-author of Digital Mom, for which she was awarded a Stevie Award for Women in Business, and was chair for both the ARF Digital Media Council and the 4 AAAA's Mobile committee. Prior to Razorfish, Walter was VP of Marketing at DoubleClick (Google), where she led corporate marketing and research.
Wireless telephone that permits telecommunication within a defined area that may include hundreds of square miles, using radio waves in the 800900 megahertz (MHz) band. To implement a cell-phone system, a geographic area is broken into smaller areas, or cells, usually mapped as uniform hexagrams but in fact overlapping and irregularly shaped. Each cell is equipped with a low-powered radio transmitter and receiver that permit propagation of signals among cell-phone users.
"...socially connected class... social media at core... avid self expressors... hm...hm... we were inspired... multiple communication modes... phone expresses them... launch of a new brand... kinship... device that marries... kin studio... take assets... hm...hm...breakthrough experience... rather than talk, let me show you..."
... shows boring video with a sleepy voice...
... another boring video, same boring voice?...
"... PC experience... let's you index... backed up in the cloud... calendar... date... brilliant experience... thank you"
OH, MY, GOD! Watching paint dry is more entertaining than listening to a Microsoft "story teller", excuse me, "Evangelist".
I am not an Apple fanboy, never even owned a single device of theirs I didn't get for free, work on Windows and Linux but watching Steve Jobs presenting a new product is a treat in itself. This, on the other hand, is at most a contender for the "Worst advertising presentations of the year Award".