Stream Your Event | Partners | Speakers CART ITEMS: - | CHECKOUT

or Log In

(recommended)

Share your favorite videos with friends
Comment on videos and join the conversation
Get personalized recommendations
Enjoy exclusive offers

Purchased a FORA.tv video on another website? Login here with the temporary account credentials included in your receipt.

Username or Email:
Password:
Forgot your password? Keep me logged in

Pay-Per-View
business
environment
politics
science
technology
culture

Preview

Sterling Lanier: 5 Things Execs Need to Know About Gen Y

Watch Full Video | previews

L2: Generation Next Forum 2010

L2

Likes

Dislikes

RATE

2,085 Views

Info
Bio
Chapters
Preview
Download
Zoom In

Partner:: L2
Location:: Times Center
New York, NY
Event Date:: 05.14.10
Speaker:: Sterling Lanier
Tags:

Summary: L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.

The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.

Bio

Sterling Lanier

As the founding principal of market research consultancy Chatter, Sterling Lanier has worked with many of the biggest brands in business, including Sony, Charles Schwab, Yahoo!, Activision, Discovery Channel, Electronic Arts, Johnson & Johnson, Disney, Logitech and MTV. His areas of brand and research expertise include new product and brand development, brand positioning and implementation strategy, consumer motivation audits, customer experience design and communication strategy. Under his guidance, Chatter has become one of the leading voices in consumer-driven branding.

Prior to founding Chatter, Lanier was a senior consultant at Prophet Brand Strategy, where he helped lead global strategy engagements for such companies as Audi, UBS, Wells Fargo and BMC Software. Before joining Prophet, he was the Director of Brand Development at Tattoo Marketing, where he formulated domestic and international marketing strategies and tactics for clients such as Gap, Monsanto, Sears and Purina.

Chapters

: Watch Full Program

17 min 15 sec

Add to Profile
01.: 5 Things Execs Need to Know About Gen Y

01 min 50 sec

Add to Profile
02.: 1. Luxury Is An Investment, Not an Indulgence

02 min 41 sec

Add to Profile
03.: 2. Equal Opportunity Buyers

02 min 25 sec

Add to Profile
04.: 3. Rational Exuberance

02 min 48 sec

Add to Profile
05.: 4. Bling Is Blung

02 min 28 sec

Add to Profile
06.: 5. Life Support for Lifestyle Brands

01 min 35 sec

Add to Profile
07.: Let's Make a Deal!

03 min 27 sec

Add to Profile
: Watch Full Program

17 min 15 sec

Add to Profile

Gen Y: Bling Is Out, Subtlety Is In

02 min 38 sec

Add to Profile

Chatter founder Sterling Lanier reveals from his marketing research that bling is blung for Gen Y. Lanier reports subtlety is like the new "Gen Y secret handshake."
Watch Full Program

17 min 15 sec

Add to Profile

Save this program for later

To download this program become a Front Row member. JOIN NOW >>

Video (mp4)
56 MB 14 min
Audio (mp3)
9 MB 2 min

Select your connection speed to see approximate download times:

To download this program
become a Front Row member.

NO ADS + DOWNLOADS

ZOOM IN: Learn more with related books and additional materials.

Encyclopædia Britannica Article

marketing: Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.; marketing on britannica.com