TEEN VOGUE Publisher Lauren McEwan helps you understand the key dynamics that make Millennials one of the most influential consumer groups today.
An expert in connecting and marketing to young women, McEwen shares some innovative ideas to harness this influence for your brands.
Bio
Laura McEwen
Laura McEwen, Vice President and Publisher, joined TeenVogue in February 2008. Previously, she served as Associate Publisher and Advertising Director of Vogue.
In her pre-Conde Nast career, Ms. McEwen was Vice President, Publishing Director of Reader's Digest where she oversaw a division of 100 employees and served as a key member of the team that launched Everyday with Rachael Ray. Before moving to Reader's Digest, she ran the advertising sales and marketing for YM Magazine and YM.com. In her career, Ms. McEwen also directed the advertising, sales and marketing of New Woman, and was also Vice President, Associate Publisher for Harper's Bazaar.
Ms. McEwen is an active member of Cosmetic Executive Women, Fashion Group International, and was previously a member of New York Women in Communications and the Ad Council.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
member. 
