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Bio
Jeanniey Mullen
Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine, VIVmag. Mullen is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.
Prior to Zinio, Mullen was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with clients such as IBM, American Express and Yahoo. In the mid-2000s, Mullen founded the Email Experience Council, the world's largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Mullen ran her own advertising agency. And, in the late 1990s, Mullen created the global e-mail marketing division inside an advertising agency at Grey Direct.
Mullen is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development and publishing. She is also a published author with two books in her portfolio, including Email Marketing: An Hour A Day. She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
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