Jane Buckingham: What Gen Y Wants From Your Brand

Jane Buckingham

Jane Buckingham is one of the world's foremost experts on Gen X, Y, and the upcoming Z Generations. She authored Teens Speak Out at age 17, and twenty years later, still helps Fortune 500 clients and individuals gain insights and actions around the difficult to understand youth generations.

Buckingham pioneered the trend forecasting field by creating Youth Intelligence, and later went on to create and publish The Cassandra Report, a leading trend forecasting study that has become an industry wide standard for all things "cool."

Recently, Buckingham launched a new multimedia business in synch with the digital age. Her company, Trendera, utilizes digital platforms to enable a synergistic relationship between digital and traditional research. Trendera has also launched several websites and iPhone apps for consumer use.