L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.
The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
Bio
Ben Kaufman
Ben Kaufman is the entrepreneur-in-chief of Quirky, a social product development company that launches one new community-developed consumer product each week. Part platform, part process, Quirky is rapidly changing the way people think about product development by utilizing a unique approach to harnessing the power of ideas.
At age 23, Kaufman has become a poster-boy for aspiring inventors and entrepreneurs. At 18 he launched mophie, an iPod accessories company. Soon after, Kaufman began brainstorming ways to engage his customers in the product design and development process. He spent two years extensively researching, building, and testing technology platforms, and in June 2009, Quirky was born. Enabling a fluid conversation between a global community of influencers and an expert product design team, Quirky brings product concepts to life at a scale that was once unthinkable.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
Mr. Kaufman is clearly an inexperienced public speaker. I like the idea of social cooperation on products, but it is certainly not new. Furthermore, this lecture is a confusing attempt to redefine 'luxury'. I think a more apt term for what he is describing might be 'pride'.
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