L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.
The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
After a ten-year stint in New York as the President of the arts and entertainment organization Gen Art, Adam Walden was lured to San Francisco in 2007 to run consumer and college marketing for Al Gore's Current TV.
He currently oversees West Coast operations and strategy for Noise, a full-service "business invention" company that creatively helps brands like Coca Cola, Six Flags, Chase, and Panasonic develop strategies, products, and platforms that authentically engage young adults. As social and casual gaming trends have piqued over the past few years, Noise has developed a successful practice defining strategies, designing, and producing games and interactive experiences.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
A little rushed. Reasonable ideas. Brushed aside the backbone of the industry, purchased games. The evolution of gaming can spawn a multitude of species within the gaming ecosystem. My grandmother will player a game based on her tastes, same as my mother, and same for myself. Variety is key to evolution.