Digital content will continue to transform traditional media. How old and new media make money during and after this transformation, however, remains uncertain - even as more and more content comes online, from traditional sources, independent producers and users themselves.
Which business models are working now and what will work in the future? How will emerging distribution models and new platforms affect the ways that new content is created?
Join the Commonwealth Club as a panel of experts examines the new business models for content creation, distribution and monetization.
This event was co-produced by Sheppard, Mullin, Richter & Hampton LLP.
Mitch Galbraith is COO of Funny or Die.
Evan Hansen is Editor In Chief of Wired.com. Evan Hansen joined Wired.com in April 2005 from CNET News.com, where he led consumer and media coverage.
Under his stewardship, Wired.com's traffic has grown fourfold, reaching more than 10 million unique visitors monthly. At the same time, Wired.com has been cited for journalistic excellence on several occasions, including being named best magazine website in 2009 by both the MPA and AdWeek. Wired.com received a 2009 ASME nomination for best interactive feature, and a 2008 Webby award for best writing. In 2007 and 2008, Wired.com won back-to-back honors for innovation in journalism from the Knight Batten foundation for experiments in user-generated reporting methods. Hansen has won numerous awards for technology reporting and writing, and, in 2006, was named as a finalist for the Gerald Loeb Award.
Martine Paris is Head of Content Acquisition and Video Monetization, PlaySpan Inc.
Brian Pass is a partner in the Entertainment, Media and Technology and Intellectual Property Practice Groups in the Shepard Mullin Century City Office.
Mr. Pass advises clients in all aspects of technology and media transactions, including the licensing, development and distribution of computer software and hardware; internet and new media licensing, development and marketing; online advertising; video gaming; IT and business process outsourcing; intellectual property and trade secret protection; broadband communications; interactive television and e-commerce.
Mr. Pass also advises companies on internet privacy and other regulatory issues affecting the Internet and e-commerce.
Hilary Schneider is executive vice president of Yahoo! Americas. In this role, Schneider is responsible for Yahoo!'s North, Central and South American business including advertising sales, partnerships and programming. Schneider reports directly to Yahoo!'s CEO Carol Bartz. Schneider, who joined Yahoo in 2006, previously led the company's U.S. region, Global Partner Solutions and Local Markets and Commerce divisions.
Brent Weinstein is Head of the Digital Media at United Talent Agency, a leading talent and literary agency based in Beverly Hills, CA. Weinstein bridges the gap between agency clients and various forms of new media including interactive games, broadband, and mobile. Weinstein, along with a team of dedicated digital media agents, identifies and evaluates opportunities for the agency's actors, writers, directors, producers, and recording artists, in addition to numerous business-to-business and consumer-oriented technology and corporate clients. Weinstein also co-established and currently oversees the agency's dedicated internet division, UTA Online, the first practice of its kind among full-service talent agencies.
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the University of California at Los Angeles, Stanford Research Institute, the University of California-Santa Barbara, and the University of Utah. ARPANET's purpose was to conduct research into computer networking in order to provide a secure and survivable communications system in case of war. As the network quickly expanded, academics and researchers in other fields began to use it as well. In 1971 the first program for sending e-mail over a distributed network was developed; by 1973, the year international connections to ARPANET were made (from Britain and Norway), e-mail represented most of the traffic on ARPANET. The 1970s also saw the development of mailing lists, newsgroups and bulletin-board systems, and the TCP/IP communications protocols, which were adopted as standard protocols for ARPANET in 198283, leading to the widespread use of the term Internet. In 1984 the domain name addressing system was introduced. In 1986 the National Science Foundation established the NSFNET, a distributed network of networks capable of handling far greater traffic, and within a year more than 10,000 hosts were connected to the Internet. In 1988 real-time conversation over the network became possible with the development of Internet Relay Chat protocols (seechat). In 1990 ARPANET ceased to exist, leaving behind the NSFNET, and the first commercial dial-up access to the Internet became available. In 1991 the World Wide Web was released to the public (via FTP). The Mosaic browser was released in 1993, and its popularity led to the proliferation of World Wide Web sites and users. In 1995 the NSFNET reverted to the role of a research network, leaving Internet traffic to be routed through network providers rather than NSF supercomputers. That year the Web became the most popular part of the Internet, surpassing the FTP protocols in traffic volume. By 1997 there were more than 10 million hosts on the Internet and more than 1 million registered domain names. Internet access can now be gained via radio signals, cable-television lines, satellites, and fibre-optic connections, though most traffic still uses a part of the public telecommunications (telephone) network. The Internet is widely regarded as a development of vast significance that will affect nearly every aspect of human culture and commerce in ways still only dimly discernible.
When was the last time I was willing to pay for "quality content" that somebody had sent me a link to?
Oh, I know, that was NEVER! OTOH, I am still willing to pay for my cable tv and shell out money for a movie ticket once in a while.
Maybe there is something to think about...
I love the guy who said that bit torrenting is clunky. Yeah, maybe for an idiot, which he hopes all his prospective customers are.
As far as TV goes, there are about eight shows I watch, and once their respective seasons end, it's all online for me, pretty much. But although I access alot of online content, it's generally viewed as much on my laptop as it is on my 46-inch Sony Bravia, via a VGA cable connector.