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Innovation at the Highest Levels: GE and Google

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World Entrepreneurship Day 2010

World Entrepreneurship Day

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Google Fiber's Anjali Joshi: 20% Time for Innovation

03 min 11 sec

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Anjali Joshi, Director of Product Management at Google, explains the company's informal "20 percent time" initiative. Under this system, Google employees are free to devote about one day per week to a project they feel passionate about, regardless of whether it relates to their usual job duties.
Beth Comstock on GE's 'Process of Innovation'

02 min 20 sec

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How does a 130-year-old company remain innovative? CNBC's Maria Bartiromo asks GE SVP Beth Comstock to explain how to cultivate an entrepreneurial spirit in a large, well-established company. By using a "pipeline process" and establishing clear frameworks, Comstock explains how GE stays on the cutting edge.
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27 min 12 sec

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Previous FORAtv comments:

jiniEconomics

Posted: 08.08.10, 11:02 PM

What a great perspective to compare strategic innovation between two iconic companies; one a decade old and one a century old. Beth did a great job in defining GE's strategy, but I was somewhat disappointed in Anjali's answers being quite general and vague. But this can be explained simply by looking at the positions of the two: Beth is senior VP, which is a very strategic position compared to Anjali's. Vic Gundotra of Google would've been in better position for this interview. But one thing is clear: GE is focused on marketing innovation; Google is focused on product innovation, hence explaining the difference in their approach to innovation.