Organizing for Digital and Social Media is an intensive clinic addressing the metrics, structure, and culture that increase return on digital investments.
As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions:
How to set digital goals? Where does social media sit in the org chart? When to use new forms of data to drive decision making? How to measure and incentivize success? How to leverage digital resources across multiple brands and business functions?
Through insight, best practices and discussions, the Organizing for Digital and Social Media Clinic will address these tough but important questions and provide actionable tactics to adapt within your company.
Bio
Sarah Chubb
As President of Condé Nast Digital, which she has led since its inception in 1996, Sarah Chubb oversees 26 award-winning Web sites in a diverse range of categories, including several high-profile acquisitions.
Under Chubb's direction, Condé Nast Digital sites have won numerous industry accolades, including nearly a dozen Webby Awards, an ASME award for General Excellence Online, and a PC Magazine award for Top 100 Classic Web Sites. In addition, Chubb has successfully steered Condé Nast Digital sites through many technological innovations and enhancements, including video, mobile features, and numerous multiplatform content-distribution deals. She was also responsible for the development of "Epicurious TV," the first television program to be spawned from the Web.
Chubb is an industry advocate and pioneer. Under her leadership, Condé Nast Digital became a founding member of the Online Publishers Association (OPA), where she remains a member of the Executive Committee. In addition, she serves on several boards, including those of the Interactive Advertising Bureau (IAB) and New York University's MS in Publishing. She is also a trustee of the Victoria Foundation.
Chubb has been involved in new and traditional media for over 20 years, at Condé Nast's Allure and Vogue, and as a member of the launch teams for Elle and New York Woman. She holds a BA in English and American Literature and Language from Harvard University.
Collection, preparation, and distribution of news and related commentary and feature materials through media such as pamphlets, newsletters, newspapers, magazines, radio, film, television, and books. The term was originally applied to the reportage of current events in printed form, specifically newspapers, but in the late 20th century it came to include electronic media as well. It is sometimes used to refer to writing characterized by a direct presentation of facts or description of events without an attempt at interpretation. Colleges and universities confer degrees in journalism and sponsor research in related fields such as media studies and journalism ethics.
Computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation. The most common multimedia machine consists of a personal computer with a sound card, modem, digital speaker unit, and CD-ROM. Interactive multimedia systems under commercial development include cable television services with computer interfaces that enable viewers to interact with TV programs; high-speed interactive audiovisual communications systems, including video game consoles, that rely on digital data from fibre-optic lines or digitized wireless transmission; and virtual reality systems that create small-scale artificial sensory environments.
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