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Reaching the Audience in a Fragmented Media Landscape

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The Paley Center for Media

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Bio

Bill Adair

Bill Adair is the Editor of PolitiFact and the Washington Bureau Chief for the St. Petersburg Times. He's worked in Washington since 1997 and has covered Congress, the White House, the Supreme Court, national politics and aviation safety.

Adair is the author of The Mystery of Flight 427: Inside a Crash Investigation, a behind-the-scenes account of how the National Transportation Safety Board solved one of the biggest mysteries in aviation. He is the winner of the Everett Dirksen Award for Distinguished Coverage of Congress and the Society of Professional Journalists Sigma Delta Chi Award.

Ted Anthony

Ted Anthony is Assistant Managing Editor for The Associated Press. He is a veteran journalist, news manager and multimedia content manager who has reported from more than 20 countries and extensively covered post-9/11 conflicts in Pakistan, Afghanistan and Iraq. He is a leader and participant in AP strategic projects designed to promote innovative storytelling, develop AP's newsgathering capabilities in social media and align news efforts with new product opportunities.

He is a specialist in long-form storytelling about changing American culture and author of the cultural history book, Chasing the Rising Sun: The Journey of an American Song (Simon & Schuster, 2007). He also specializes in stories about food and culture, particularly Chinese. He was nominated for Pulitzer Prize twice, in 1998 and 2001.

Andrew Golis

Andrew Golis is the Editor of a soon-to-be-launched network of news blog at Yahoo News.

Until recently, he was the Deputy Publisher of TalkingPointsMemo. As Deputy Publisher, he was a part of the management team guiding the company�s growth and worked on both editorial and business projects. In particular, he focused on audience engagement and expansion. He started at TPM in 2006 as an Associate Editor. Naming TPM one of the best blogs of 2009, Time Magazine called it "the prototype of what a successful Web-based news organization is likely to be in the future."

He graduated from Harvard University with a degree in American political history and social thought. While in college, he worked on national political campaigns, edited a student blog and wrote columns for the campus paper.

Rachel Davis Mersey

Rachel Davis Mersey joined the Medill faculty in 2008 as an assistant professor of journalism with a specialization in audience understanding. The consistent focus of her work is on the craft of journalism. She is intrigued, in particular, by journalism's impact on sense of community, civic participation, and social capital.

She believes that these relationships deserve to be understood in a manner that can enhance professional decision-making when it comes to new product development and ongoing news management. Her aim is to improve the practice of journalism in a manner that enhances news operations' connections with their communities. Additionally, working to master the evolution of these constructs advances scholarship related to social identity theory, social networking theory, and psychological sense of community.

Before coming to Medill, she was on the faculty at the University of Minnesota�s School of Journalism and Mass Communication, where she was an affiliate faculty member of political psychology. She also worked at The Arizona Republic in Phoenix where she was part of the news team that launched the newspaper�s weekly tabloid targeting women 18 to 34. In addition, she worked across platforms with azcentral.com and the local NBC-affiliate.

She earned her Ph.D. from the University of North Carolina at Chapel Hill�s School of Journalism and Mass Communication in 2007. Her advisers were Philip Meyer and Rhonda Gibson, Ph.D.

Jack Wakshlag

Jack Wakshlag, chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.), is among the leading research and performance analysts in media today. His portfolio includes all research supporting the company's strategic development, marketing, distribution and ad sales. In addition, he is responsible for research supporting Turner initiatives in innovation, online metrics and new delivery platforms. He is based in Atlanta and reports to Kelly Regal, executive vice president, TBS, Inc.

Previously executive vice president and head of research for The WB television network, Wakshlag oversaw all research related to the network's programming, distribution, publicity, marketing and sales. He joined The WB in 1995 from CBS, where he served as director of research for CBS New Media and Television Stations, from 1988 to 1994; and director of primary research for CBS Television Stations, from 1986 to 1988.

Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986. The author of numerous articles and textbook chapters, Wakshlag serves on the Board of Directors of The Advertising Research Foundation, is a member of the CTAM Research Committee and is a Steering Committee Member of the Board of The Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media. Acknowledged for his industry leadership as part of the CableFAX 100 twice, Wakshlag is a frequently quoted source and presenter at industry events.

Wakshlag earned a bachelor of arts degree from Queens College, a master of arts degree from Illinois State University and a doctorate in mass communication research from Michigan State University which honored him, in 2000, with its Distinguished Alumni Award.

Rachel Mersey's Advice to Journalists: Know Your Audience

02 min 25 sec

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Is Jon Stewart's 'The Daily Show' Hurting Democracy?

03 min 11 sec

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01 hr 11 min 24 sec

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19 Comments

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Page 2 of 2

BlueBerry Pick'n

Posts: 9

Posted: 02.24.10, 06:45 AM

oh no! the corporations that own CNN might not be heard...
...but what about all those oil rigs & fighter craft that need to be sold?
*shriek* the horrors of free speech & mob education...

why, all those people who should learn to shut up & do as they're told...
...might get the idea that democracy includes knowing more than what you're told by Money & Power.
how dare people listen to anyone but the trusted mouthpieces of Corporate Greed & Oligarchy!
They've got some stealing & bombing to get handled!

so shut up & do as your told for American Interests: that's American democracy, that's The American Way!
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ajstavely711

Posts: 30

Posted: 02.21.10, 07:27 AM

...And utterly SAD fact is Jon Stewart tends to cover daily news better than most Media Sources!

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nikonwilly

Posts: 31

Posted: 02.20.10, 02:37 PM

The average audience is ignorant...popular television shows prove this out!
This is a very interesting discussion with some nice theories. I find it ironic they touted this program with headlines of Jon Stewart and as it happens he's only mentioned at the very end. This is a standard ploy with most advertising , called lie,lie,lie with a smidgen of truth ! The Internet with this type of programing is going to be our savior!

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Nicolas Oliva

Posts: 10

Posted: 02.20.10, 08:14 AM

I just listened 10 minutes, didn't read their CV, but it's quite funny how they disrespect their custommers ("people that feel they know more watching tv news" *laughts*, this is a quote), and also the industry point of view.

Incredibly uninteresting anyway.

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rocketdog

Posts: 211

Posted: 02.19.10, 05:25 PM

Let's be clear, since the guy asking the question muddles his point: Ira Glass' criticism is not that people should be watching CNN instead of Jon Stewart; it's that watching "The Daily Show" is not the same as exposing yourself to real, vital journalism, like the type of in-depth investigative reporting you can still find on NPR and similar outlets.

(Frankly, CNN is a bad example, because as far as I can tell it's very rare to find in-depth reporting on any of the three major cable news channels. But then, Glass wasn't talking about cable news as a source of good journalism; he was talking about NPR.)

So the question isn't about who to trust more, Stewart or the mainstream media, it's about what it means for our society when people have such a disdain for that mainstream media that they can interpret a 25-minute, four-times-a-week satire of the news as more informative than watching / reading / listening to actual, non-satirical news reporting. Is that good for democracy? I don't know.

Personally, I tend to side with Rachel Mersey's comment that "The Daily Show" is great as a supplement to the news, but it really shouldn't be your primary source of information. Of course, this is also an opinion shared by Jon Stewart himself, who's said this dozens of times on his own show.

You could go further and say the same thing about Rush Limbaugh, Glenn Beck, Keith Olbermann, whoever -- if you enjoy watching this stuff, fine, but please realize that you're watching political entertainment, not actual news. If you're reading this, though, it means you're a fan of FORA.tv, so you're probably smart enough to know that already.

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winstonfiore

Posts: 1

Posted: 02.19.10, 04:11 PM

It's funny how this forum is about how to get people otherwise uninterested in "the story" to click on it online. This hour-long conversation was advertised on fora.tv's homepage as a piece about whether or not John Stewart is good for democracy. That's the whole reason I clicked! Turns out John Stewart was only discussed in the last couple minutes, but I never would've clicked had Stewart's face not been plastered all over the homepage. On the other hand, I'm glad I did sit through it all, as it was an informative talk. So way to detect my motivations, fora.tv!

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jward323

Posts: 1

Posted: 02.19.10, 01:07 PM

Jon Stewart is a comedy show. It is not a news show.

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Calorus

Posts: 20

Posted: 02.19.10, 04:53 AM

"African-Americans, Asians, Women from all over the country..."

How utterly ineffectual - people's fundamental interest have nothing to their racial or sexual identities. A Black managing director and a White managing director and an Asian or female managing director all have the same economic interests. CNN et al. offer the semblance of diversity. There would be more diversity in a sample of a White banking customer, Bank Teller and an CEO than three people of different races but the same economic class.

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Calorus

Posts: 20

Posted: 02.19.10, 04:29 AM

Jon Stewart does not help what American Democracy is aiming for: Stewart uses the balancing of 'omitted information' to help people to fill in the the blanks and make their on minds up based on the full picture. He does it in a rather comic tone, to be sure, but there is never any aversion to honesty or the full story.

CNN, Fox and NBC seem to be extremely willing to toe-the-line for the governments, big business or political factions and people diluting that influence with The Jon Stewart Show which focuses on specific actual events, or The Onion which presents a caricature of real events is not particularly helpful for the spoon-feeding of a nation.

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