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This session on audience sourcing features Tim Kring ("Heroes") and Peter Hirshberg (The Conversation Group).
Peter Hirshberg is Chairman of Re:imagine Group which shapes strategies at the confluence of economic development, brands and cities. As co-founder San Francisco's Gray Area Foundation for the Arts where he's led initiatives at the forefront of citizen engagement in placemaking, open data and public art. These include San Francisco's Summer of Smart civic hackathon program with 16 mayoral candidates and Urban Prototyping initiatives in Singapore, London, San Francisco, Geneva and Zurich. As advisor to the United Nations Global Pulse project, he's developed addressed the U.N. General Assembly on real-time data for international development Peter is a frequent technology and media industry speaker, having presented at TED, the World Economic Forum, DLD, EG the Entertainment Gathering, and The Aspen Ideas Festival.
76 million “Heroes” fans around the world know the name Tim Kring, and tuned in weekly across broadcast TV, cable, online and mobile to follow Kring's expertly created stories about ordinary people who discovered they possessed extraordinary abilities. Kring is also among the most decorated creators of multi-screen and gamified entertainment properties, having won a Primetime Emmy (c) for "Heroes Evolutions" - an interactive experience and the Pioneer Prize for his creative leadership in second screen entertainment. During the summer of 2010, Kring teamed with Nokia to launch the “Conspiracy For Good”, a global movement that allows the audience to become part of a story to create positive real world change. Through this interaction, 5 libraries were built, 10,000 books donated and 50 scholarships created for schoolchildren in Zambia. Currently, Kring is in production on the second season of his critically-acclaimed hit series, "Touch", set to premiere February 1st on Fox. Follow Tim on Twitter @TimKring
One of the worst TV specials of all time, or a storytelling revolution?
Tim Kring of "Heroes" and Peter Hirshberg of The Conversation Group discuss "The Star Wars Holiday Special," which was broadcast in 1978 and introduced transmedia storytelling, or utilizing multiple media platforms to tell a story.