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This session on audience sourcing features Tim Kring ("Heroes") and Peter Hirshberg (The Conversation Group).
Bio
Peter Hirshberg
Peter Hirshberg is at the epicenter of the connected world of online conversation. His interests include about marketing, branding and customer relationships. A Silicon Valley executive with several high-profile marketing and branding related ventures, Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 20 years. He is Chairman and co-founder of The Conversation Group, a fast-growing agency helping brands and enterprises with strategy and marketing in a world of empowered and connected audiences and customers. He is also chairman of the board of advisors of Technorati, the leading aggregator of user-generated content in the world, tracking over 100 million Weblogs and 70,000 posts per hour.
Previously Hirshberg served as president and CEO of Gloss.com, the online prestige beauty business co-owned by Estee Lauder Companies, Chanel and Clarins; he was Chairman of Interpacket Networks, the global leader in Internet-by-satellite (sold to American Tower in 2000), and was founder and CEO of Elemental Software (sold to Macromedia in 1999).
During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple's large business and government revenue to $1 billion annually and helped lead the company's entry into the online service arena. After leaving Apple, Hirshberg's new-media strategy firm served clients including America Online, Microsoft, NBC Television Network, Estee Lauder, Pacific Bell and Silicon Graphics.
Hirshberg is a co-founder of start-ups Ideeli and Goodmail Systems, and serves on the board of Active Video Networks, and Aniboom. He is a Trustee of The Computer History Museum and a Henry Crown Fellow of the Aspen Institute. Hirshberg earned his bachelor's degree at Dartmouth College and his MBA at Wharton.
Tim Kring
Tim Kring is creator and executive producer of "Heroes," NBC's Emmy-nominated epic saga that chronicles the lives of ordinary people who discover they possess extraordinary abilities.
Kring grew up primarily in Northern California. Eventually, his parents, who were both teachers, moved the family to Santa Maria on the Central California coast. Kring studied film at nearby Allan Hancock Junior College before transferring to the University of Santa Barbara, where he earned his Bachelor of Arts degree in religious studies.
Kring later attended the master of fine arts program at the University of Southern California's renowned film school and worked his way up in production as a grip, gaffer and on camera crews. He continued working in production until selling his first pitch for an episode of "Knight Rider" in 1985. Kring spent the next eleven years writing feature films, including the sequel "Teen Wolf II," series pilots and television movies such as "Bay Coven" and "Falling for You."
In 1996, Kring became a producer on the popular television series "Chicago Hope" and became the supervising producer on the series a year later. In 1998, he co-created the series "Strange World" and served as co-executive producer on the drama "L.A. Doctors." Kring joined the staff of NBC's "Providence" in 1999 as co-executive producer and signed an overall deal with NBC Studio. In 2001, Kring created the procedural drama "Crossing Jordan," which ran for 6 seasons and over 100 episodes.
In 2008, Kring expanded his horizons, from the film and TV world by pairing with New York author Dale Peck to sell a pitch for a trilogy of books to Crown Publishing. The trilogy is to be titled The Flag of Orpheus with the first book in the trilogy entitled Shift.
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