The Paley Center for Media's International Council 2009 NYC brought together the industry's top innovators from across the globe for the most talked about media event of 2009.
This panel features Tom Arrix (VP, Facebook), Peter Land (SVP, PepsiCo), Joe Marchese (President, SocialVibe) and Seth Sternberg (CEO and Co-Founder, Meebo) discussing marketing, monetization, and movement in social media. Jamie Daves (Executive Director, Think Social) moderates.
Bio
Tom Arrix
Tom Arrix is Vice President of Sales at Facebook and oversees media strategy, manages advertising inventory and advertising operations for the East Coast sales team. Previously, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions where he was responsible for rebuilding and managing revenue efforts.
Prior to Univision Digital, Tom was the Senior Vice President of Sales and Client Services at CBS Sportsline.com. There, he worked for six years building the industry's top-rated Internet sales force that was responsible for all media, advertising and sponsorship revenues for CBS Sportsline and partner sites including CBS Sports, NFL.com, PGATour.com and NCAASPORTS.com.
Before entering the media industry, Tom spent four years with Chase Manhattan Private Banking in New York.
Jamie Daves
Jamie Daves is a Venture Partner at City Light Capital, a venture capital firm seeking market-based solutions to major social problems through investments in early stage businesses that create solutions in Safety and Security, Education and Media, and Energy and the Environment.
Prior to joining City Light, Daves founded and managed Platform Equity LLC, an investment and advisory firm focused on the digital media sector. There, he led investments in companies such as Worldwide Biggies and InStream Global and advised clients such as National Public Radio, Link TV, and The Wrap. Prior to Platform, Daves joined Vice President Al Gore and Joel Hyatt to found Current Media. A pioneer in the field of user-generated content and social media, Current Media has become the fastest growing cable network in the United States, reaching over 50 million households globally and winning an Emmy in 2007.
Daves has an extensive background as a social entrepreneur and public servant. He served in the Clinton Administration as a Special Assistant for Policy and Communications at the Federal Communications Commission. Under Chairman William E. Kennard, he focused on a wide range of policy matters including efforts to wire schools and libraries to the Internet, create new broadband services, and define the public interest responsibilities of broadcasters. He worked as the National Youth Director for the 1992 Clinton/Gore Presidential Campaign in Little Rock, AR and helped to lead outreach for the DC-based think tank DLC/PPI. He has been a co-founder of a number of leading non-profit organizations including the Full Circle Fund, Open MIC, and Public Allies and is a frequent speaker on subjects including the democratization of media and technology and social investing and innovation.
Daves has an MBA from the Graduate School of Business at Stanford University, attended the School of Education at Stanford University, and has a BA from the University of Pennsylvania. He grew up in Washington DC where he attended the St. Albans School and currently resides in New York City.
Peter Land
Peter Land is Senior Vice President of PepsiCo.
Joe Marchese
Joe Marchese is co-founder and President of SocialVibe. SocialVibe effectively builds brands in social media by facilitating interaction between people, brands and causes. SocialVibe is Series A funded by Redpoint Ventures.
Prior to SocialVibe, Marchese built and lead the online media strategy division at a boutique management consulting firm. Marchese developed and guided the group to provide Fortune 1000 clientele research and online strategy development focused on digital media. Before consulting, Marchese began his career as a business analyst for Monster Worldwide, the parent company of Monster.com.
Joe Marchese is a well known thought leader in the social media and advertising industry, writing weekly for MediaPost publications. Joe has also keynoted various digital advertising and media summits including, OMMA, iMedia, Digital Hollywood, as well as having contributed to a number of national publications as an expert on new media, such as BusinessWeek, NY Post, Boston Globe.
Seth Sternberg
Seth Sternberg is CEO and co-founder of Meebo.
He majored in Political Science at Yale. He then worked at IBM in the M&A group before he went to Stanford's Business School.
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