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Roger Martin: The Design of Business

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The New School

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Partner:: New School
Location:: Wollman Hall
New York, NY
Event Date:: 11.12.09
Speakers:: Roger Martin,; Bruce Nussbaum
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Summary: The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.

Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design.

Bio

Roger Martin

Roger Martin is dean of the Rotman School of Management at the University of Tornto. He was appointed to a seven-year term beginning in September 1998 and re-appointed to a further five-year term effective July 2005. He is also a professor of strategic management at the Rotman School.

A Canadian from Wallenstein, Ontario, Martin was formerly a director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts. During his 13 years with Monitor, he founded and chaired Monitor University, the firm's educational arm, served as co-head of the firm for two years, and founded the Canadian office.

His research interests lie in the areas of global competitiveness, integrative thinking, business design and corporate citizenship.

Bruce Nussbaum

Bruce Nussbaum is contributing editor to BusinessWeek. Previously assistant managing editor in charge of BusinessWeek's innovation and design coverage, he was named one of the 40 most powerful people in design by I.D. Magazine in 2005. Nussbaum wrote The World After Oil: The Shifting Axis of Power and Wealth, and Good Intentions, an inside look at medical research on AIDS.

He has received awards from the Sigma Delta Chi Journalism Society, the Overseas Press Club, and the Industrial Designers Society of America. Nussbaum is a member of the Council on Foreign Relations.

Chapters

: Watch Full Program

01 hr 18 min 17 sec

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01.: Introduction

03 min 16 sec

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02.: Combining Business and Design to Get Innovation

03 min 39 sec

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03.: Advancement of Knowledge

07 min 14 sec

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04.: Negative Consequence of Efficient Algorithms

04 min 51 sec

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05.: Design Thinking

08 min 22 sec

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06.: Analytical and Intuitive Thinkers Don't Get Along

02 min 12 sec

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07.: Designing in Hostile Territory

09 min 41 sec

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08.: Knowledge Funnel Moves Top Down

06 min 13 sec

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09.: Period of Cascading Change

05 min 27 sec

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10.: Liberal Arts

07 min 49 sec

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11.: Broadening What Is Considered Design

03 min 46 sec

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12.: Starbucks and Record Companies Too Algorithmic

09 min 27 sec

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13.: Perils of Path Dependence

06 min 10 sec

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: Watch Full Program

01 hr 18 min 17 sec

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The Secret to Business Success? Evolve Your Algorithm

05 min 05 sec

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Author Roger Martin argues many businesses tend to get stuck in a rigid pattern of thinking that hinders innovation. He says a constantly evolving algorithm and "a willingness to think differently" are key to maintaining a relevant, profitable business.
Watch Full Program

01 hr 18 min 17 sec

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