People respond to incentives, although not necessarily in ways that are predictable. Steven Levitt and Stephen Dubner, authors of the bestselling Freakonomics challenge you to think differently about a range of controversial subjects.
Bio
Stephen Dubner
Stephen J. Dubner is an award-winning author and journalist who lives in New York City. He is the co-author, with Steven D. Levitt, of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. He is also the author of Turbulent Souls: A Catholic Son's Return to His Jewish Family (1998), Confessions of a Hero-Worshiper (2003), and a children's book, The Boy With Two Belly Buttons (2007).
Freakonomics, published in April 2005, instantly became an international best-seller, with more than 1.5 million copies sold in the U.S. alone. It won the inaugural Quill Award for best business book; was short-listed for the inaugural Financial Times/Goldman Sachs Business Book Award; received a Visionary Award from the National Council on Economic Education; is a BookSense Book of the Year; and was named a Notable Book of 2005 by the New York Times.
Steve Levitt
Steve Levitt is the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago, where he directs the Becker Center on Chicago Price Theory.
Levitt received his BA from Harvard University in 1989 and his PhD from MIT in 1994. He has taught at Chicago since 1997.
In 2004, Levitt was awarded the John Bates Clark Medal, awarded to the most influential economist under the age of 40. In 2006, he was named one of Time magazine's "100 People Who Shape Our World."
Levitt co-authored Freakonomics, which spent over 2 years on the New York Times Best Seller list and has sold more than 3 million copies worldwide. SuperFreakonomics, available this October, includes brand new research on topics from terrorism to prostitution to global warming.
Levitt is also the co-author of the popular New York Times Freakonomics Blog.
The word you are looking for is solidarity! An exhange without direct benefit but with implications of reciprocity. This video is popular science that, if anything, actually makes you dumber. The title "Challenging the Way We Think" maybe is an ironic statement...