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Googled: The End of the World As We Know It

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'Googled' Author Calls Sergey Brin an Idiot Savant

03 min 10 sec

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Do Firewalls Hold the Future of Internet News?

04 min 21 sec

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01 hr 07 min 51 sec

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16 Comments

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Che

Posts: 2

Posted: 12.05.09, 03:54 PM

I agree with Auletta, I haven't payed for a DVD or music in at least 5 years. If everyone was like me, no one would make a dime lol.

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Betty Stuttard

Posts: 1

Posted: 12.03.09, 11:25 AM

I think integrity is the factor that needs to be considered in this problem. If someone writes a book or anything else and wants to be paid for it, then he/she should be paid for it before you get to have the information. However, before I pay for something I would like to know that the information is based on facts, what those facts are, and that what I am reading or listening to is a person's opinions based on those facts. I agree that often it is difficult to know what the real facts are but the publishing industry does not seem to care today whether they report the facts or just opinions based on unknown facts. I would like to think that I could get a better quality of information if I purchase it but alas that is not always the case. If the publishing companies want to stay alive, I think they should focus on providing the truth about what is going on in whatever subject they are reporting, and then market their information as being of higher quality than much of that free information that is readily available online today. I would then return to paying for that information on a regular basis. If I have to spend prodigious amounts of time filtering out the garbage from the truth, then I might as well continue listening to and reading the free information that is available to me. On the other hand I do not want to read or listen to free information that belongs to someone who has not agreed to share it for free.

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John Gamble

Posts: 1

Posted: 12.03.09, 07:36 AM

So you say all the alleged problems with the "OLD" publishing model will be resolved by "generating revenue from all the various eyeballs that came to read it"? Pray tell how, exactly, would this mystery money be "generated"? By AdWords? If you really believe that is a legitimate and sustainable source of revenue, I've got a hot internet pet supplier stock tip for you. As greed is a powerful motivator, Brin's blithe discounting of the questions Auletta raises is totally predictable. But his intransigence ignores the serious issues regarding the protection of I.P. rights. Newsflash: If the most creative and industrious minds cannot be justly compensated for their labors, the product of those labors will cease to be provided. Imagine if you will, what would happen to professional sports if the the players could no longer attain the salaries they now command? You'd quickly have fields and courts filled with second rate scrub talent.

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fredgleeck

Posts: 9

Posted: 12.02.09, 09:34 PM

Ken Auletta is TRAPPED in the OLD publishing model. One which relies on publishing companies advances and stipends for him to make money. Brin is RIGHT. If Auletta understood the new model, he would know that MORE money long term would come from writing the book, putting it online for Free and then generating revenue from all the various eyeballs that came to read it. Ken just doesn't get it. AND, when the publishing companies collapse, he'll be WAY behind the curve and have to figure out how make money using the new model.

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wsoutherland

Posts: 28

Posted: 12.01.09, 07:52 PM

I doubt the engineers at Google are as clueless as this guy is selling. It's more likely that they suppress their fear and surge ahead anyway. That is probably their best asset. Established laws and institutions stand in the way of innovation. How many times have you come up with a great new idea only to have it shot down when you realize it would be illegal?

That said, it is an interesting problem. The integrity of media companies, deserved or not, was shattered by the Iraq war. If they want it back they will have to demonstrate an unprecedented level of transparency. Why would I pay to have someone lie to me when I can get that for free?

To contrast with books, the information in an article feels like temporary information. A book goes on a book shelf. It has weight, size and thickness. When you look at your bookshelf you can marvel at the fact that all of the words in those books are in your brain. Its quantitative as well as qualitative. They are status symbols. People visiting your house can see the range and depth of your interest. I prefer reading online and onscreen, but I always want a physical copy.

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flash dave

Posts: 18

Posted: 12.01.09, 11:48 AM

I agree my generation believes information should be free.... and for the time being I'll stand by that position too. Freely exchanging ideas over the internet seems, from my perspective to have a greater chance of generating more social activity than that generated by the materialism counter part of book making, but call me ultramodern I suppose....

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