LuxuryLab presents its first-ever INNOVATION FORUM, an unprecedented event addressing the rapidly changing luxury marketplace.
Held at TheTimesCenter, the forum brought together thought leaders to share never-seen-before research, trends, best practices, and a passion for ideas.
Bio
Cindy Gallop
Cindy Gallop is half English, half Chinese, grew up in Asia, in Brunei, and read English Literature at Somerville College, Oxford. She began working in theater marketing and then moved to advertising, where she spent the majority of her career working for one agency, global creative network Bartle Bogle Hegarty.
She joined them in London in 1989 to run global accounts such as Coca-Cola, Polaroid and Ray-Ban; moved to Singapore in 1996 to help start up and run BBH Asia Pacific; and moved to New York in 1998 to start up BBH US, which began as Cindy in a room with a phone, and four years later was named Adweek's Eastern Agency of the Year, winning clients such as Levi's, Johnnie Walker and Axe. In 2003 Advertising Women of New York voted Gallop Advertising Woman of the Year.
In 2005 Gallop resigned as chairman of BBH to do something different. She consults for clients who want to change the game in their particular sector, and who are looking for radical reinvention, and for groundbreaking, innovative, forward-thinking strategic and executional approaches. She is the founder and CEO of IfWeRantheWorld, an extremely simple crowdsourced web platform designed to turn good intentions into action, which will launch in January 2010. She launched another side venture, MakeLoveNotPorn, at TED 2009 and acts as board advisor to a number of technology and media startups.
She has a reputation as a highly compelling speaker at conferences such as TED, ad:tech (for whom she hosted the inaugural ad:tech Tokyo in September 2009), The Feast (which she hosted in October 2009), The Next Big Idea, MIPTV, and iMedia Summits, and writes opinion pieces for online publications (Adotas) and magazines (Marie Claire, V-Marketing China). More details can be found at www.cindygallop.com.
A lot of the comments here are pretty relevant to an exam question we faced in our final year Applied Ethics examinations;
"Is it morally defensible to spend money on luxuries in a world in which there is absolute poverty."
In fact, when one carefully pulls apart the situation to examine the real underlying structures, there is no incompatibility between luxury and social conscience.
@dmathew1 Thank you for your feedback. I should just point out that my speech here was not given with the objective of 'encouraging frivolous spending and a wasteful lifestyle', but because I was asked by the LuxuryLab Innovation Forum to advise luxury brand marketers on more effective and meaningful ways of managing their business.
You clearly feel very strongly about the future of our planet. I would love to know what initiatives you are currently undertaking to address the challenges and problems you talk about - specifically because you might be interested in using my venture www.ifwerantheworld.com to help the action you are engaged in to address the issues you highlight. Please do email me at cindy@ifwerantheworld.com to discuss further - many thanks.
Does Cindy Gallop understand that we happen to share a planet with 6+ billion people, soon to become 9+ billion people, and that the planet's resources are becoming depleted, climate change is accelerating, billions are already suffering, and the global economy is poised to collapse in a terminal decline which won't end until technological civilizaton has joined all of the previous civilizations in the dust?
Encouraging frivolous spending and a wasteful lifestyle is contrary to the best interests of the species ... and in this case when I say "best interests" which I mean is the long term survival of humankind on the Earth.
Money and possessions won't mean much in the centuries ahead. Humankind is very quickly running out of time. The horrors of the 20th century will seem like a Sunday picnic compared to the horrors of the 21st century.
What happens on a planet with 9 billion people when there is only enough food for 8 billion?
Wait around for a handful of decades and you'll discover the answer to that question with your own eyes.
Humankind really needs to grow up. Destroying the Earth for profits is a dead-end. Extinction happens. Does humankind really want to find out exactly how bad things can get?
But humankind cannot survive. The species has already damaged and polluted the Earth sufficiently to generate hellishly inhospitable conditions in the centuries ahead. Humankind hasn't experienced Nature in one of her really bad moods yet. Humankind will.
Yet the frivolous will keep on shopping, the wealthy will keep on spending, and the polluters will keep on polluting until all of these things become impossible ... and it is at that point that life itself will become an impossibility for billions of humans.
cp53xx - thank you for your comment and I do welcome your specific feedback. Please do email me at cindy@ifwerantheworld.com - I'd love to hear what you felt was disturbing and to be able to respond. Many thanks.
MrLami - thank you for your comment. I hasten to clarify that further to reading a blog posting asking why there were not more luxury brands present in virtual worlds, I was suggesting luxury brands consider a presence and availability for those that might be interested, rather than base large amounts of their business on that premise (which obviously, as you say, would not be feasible!).
1M in a virtual world is not equivalent to 1M in the country one resides in. People go on virtual worlds because they are virtual, majority of them don't have money to spend like Cindy Gallop thinks.