Bart Sayer: The Digitial Luxury Experience

Bart Sayer

Bart Sayer is a Principal in Booz & Company's Consumer, Media & Digital practice, based in the firm's New York office. Sayer has seven years consulting experience helping clients successfully implement strategically driven change, with an emphasis on brand strategy and top-line revenue growth. Sayer focuses on working with clients across the consumer packaged goods, retail and media sectors on building world-class sales and marketing capabilities, including several leading luxury brands.

Recent client engagements have focused on issues such as helping marketers develop new capabilities for digital and in-store marketing to drive sales growth, helping retailers and marketers better harness social media to build consumer relationships and branded experiences, and helping media businesses build marketing solutions and lead generation platforms.