Do you have a hobby you wish you could do all day? An obsession that keeps you up at night?
Meet Gary Vaynerchuk, a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary's cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience.
He hosts a daily webcast called "The Thunder Show" on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, his podcast become the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.
Called the "king of social media," Gary is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South of Southwest Interactive conference and the New Media and Web 2.0 expos.
With CRUSH IT! he shows how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand.
Step-by-step, CRUSH IT! is the ultimate driver's manual for modern business.
Gary Vaynerchuk, the “Social Media Sommelier,” digital marketing guru, and wine expert is presenting on “How Business Must Adapt to Social Media.” A self-trained wine expert, he revolutionized the wine industry and is admired for creating a new generation of branding, focusing on the Internet and leveraging social media tools. He has appeared on Late Night with Conan O'Brien, The Ellen DeGeneres Show, NBC's TODAY, CNBC's Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch. Gary has also been featured in The New York Times, The Wall Street Journal, TIME, and USA Today. A best-selling author of Crush It! Why Now is the Time to Cash in on your Passion and The Thank You Economy.
With trillions in ad revenue ready to trickle down to hyper-niche Internet entrepreneurs, social media phenomenon and wine expert Gary Vaynerchuk declares that old media is all but dead. "Things only go forward," says Vaynerchuk. "Technology has no feelings."
Wine Library TV host Gary Vaynerchuk predicts trouble for the wine industry because many brands have been "faceless" and "lazy" when it comes to building strong consumer relations. He ardently lays down the importance of providing genuine customer service to both build the brand and generate word-of-mouth buzz.
business-to-consumer and business-to-business commerce conducted by way of the Internet or other electronic networks. E-commerce originated in a standard for the exchange of documents during the 194849 Berlin blockade and airlift. Various industries elaborated upon the system until the first general standard was published in 1975. The electronic data interchange (EDI) standard is unambiguous, independent of any particular machine, and flexible enough to handle most simple electronic transactions. In addition to standard forms for business-to-business transactions, e-commerce encompasses much wider activityfor example, the deployment of secure private networks (intranets) for sharing information within a company, as well as selective extensions of a company's intranet to collaborating business networks (extranets). A new form of cooperation known as a virtual company, actually a network of firms, each performing some of the processes needed to manufacture a product or deliver a service, has flourished.
Thank you so much for sharing your insight into the future of internet. I get it now that the opportunity is now. Is is truly free. You have to crush it. I watched the entire video. I didn't want it to stop. This video is very motivating to me,
It's admiral how Gary Vaynerchuk is on top of social media technology today. He totally is changing the way people are looking at wine today, much like how skiers thought about snowboarders. Skiers hated snowboarders when they came out! That's what Gary Vaynerchuk was when he came out, building his personal brand and changing the way people thought about wine.
How are you changing the way people think in your industry?
Uncerten: Love your quote: "That's business, you analyze threats and recognize opportunities and change accordingly."
Really enjoyed the whole presentation, but in part 10 when you talked to the niche / renaissance man question was great. Listening to your audience and using them to help figure out what your niche really is was a great little insight.
Really enjoyed the part about Tag Team Champions.
I blogged about it a bit more on my blog here and would appreciate any feedback.
I've set out to work with a few people and create some amazing Tag Teams. So far, it's paying off.
He makes a good point, but honestly within the last 10 years or so, I've become more disillusioned with the web. This was especially true a couple of weeks ago, when I picked up a copy of Newsweek and started reading. There is some excellent writing in old media, which I rediscovered when I picked up that magazine. I also really like reading print vs. the web. There are too many distractions, and it's hard on the eyes.
Why is he so obnoxious ? I guess he may have a point but it's only one view amongst several others but he makes it sound like we still live in Bush's world in spite of being in a "thank you" economy - you're with us or against us. I'm sorry that's not how the world is.