Billionaire entrepreneur Mark Cuban and television personality-turned-entrepreneur Brooke Burke talk with Carson Daly about business and social media.
They discuss how to survive and thrive in the world of new media, as well as how traditional forms of media are adapting to the new playing field.
Born and raised in Tucson, Arizona, Brooke has been a television host, TV personality, and entrepreneur.
Burke recently won ABC's Dancing With The Stars in front of an estimated audience of 20 million people. She is also recognized worldwide for her roles as the host of E! Wild On, and the CBS hit show RockStar.
She launched a vibrant e-commerce business, Baboosh Baby, which features her popular product known as Tauts, a belly wrap for new moms. Burke grew Baboosh Baby to a multi-million dollar business.
Since Mark Cuban purchased the Dallas Mavericks on Jan. 4, 2000, the face of the organization has changed dramatically. Under his leadership, the team’s home games have become more than just an ordinary NBA event – they have become a total entertainment experience. The party atmosphere he helped instill with the return of the “Reunion Rowdies” has carried over into the creation of the “Mavericks ManiAACs” at AmericanAirlinesCenter.
Cuban’s whatever-it-takes attitude and commitment to winning have grabbed everyone’s attention. From his first introduction to the team to the end of his first season as owner, the players responded with a 31-19 record, including a 9-1 mark in April. The organization’s upward trend has continued since. Dallas and San Antonio are the only teams to have won at least 50 games in each of the past 10 seasons.
In 2006-07, the Mavericks won a franchise-high 67 games and posted the NBA’s sixth-best record in history. Dallas won 60 games in 2002-03 and 2005-06, advancing to the Western Conference Finals in both seasons. The Mavericks also made the franchise’s first appearance in the NBA Finals in 2006. Cuban has been successful in bringing a sense of pride and passion to Mavericks fans – presenting himself as the ultimate role model, cheering from the same seats he has had for many seasons. He is the first owner in team sports to encourage fan interaction through e-mail. It was through this personal touch that fans throughout the Metroplex, and around the world, began to notice Cuban’s energetic personality and take notice of the Mavericks. He has personally responded to hundreds of thousands of e-mails. Several suggestions from fans have led to innovative changes.
Prior to his purchase of the Mavericks in Jan., 2000, Cuban co-founded Broadcast.com, the leading provider of multimedia and streaming on the Internet. Broadcast.com was sold to Yahoo! Inc. in July of 1999. MicroSolutions, a leading national systems integrator, was co-founded by Cuban and partner Martin Woodall in 1983 and later sold to CompuServe.
Today, in addition to his ownership of the Mavericks, Cuban is the owner and chairman of HDNet, the world’s only all high-definition national television network.
Carson Jones Daly (born June 22, 1973) is an American television host. He is the host of NBC's Last Call with Carson Daly, a late-night talk show. Before his role as host of that program, Daly was a prominent VJ on MTV's Total Request Live, and a DJ for the Southern California based radio station KROQ.
He has also hosted several notable specials including "Macy's 4th of July Spectacular" on NBC and "NBC's New Years Eve with Carson Daly". He also co-founded an independent record label named 456 Entertainment.
My wife and I have Dish Network, and it's not the least-costing plan either. There are already commercials on just about every TV program on there, and there are channels that I don't want or need. At about 12:00 - 1:00 AM, most network switch to infomercials. Dish and cable are a rip off because you are paying to be advertised to!
Well since the way networks make their money is off of advertising money. Product prices have included in them a small raise to cover the money they spend on advertising. So in effect all product prices should come down. In that rational even though I don't watch alot of network television. I still pay for it from Directv and through paying for products at the store I should still have access to the programming all the networks offer, Correct? Hows are they going to make sure that I can access all the content regardless where I watch it(tv, directv, web, hulu, apple tv.) This is where all networks (COMPANIES) get it wrong. Companies don't tell me what to buy, I tell them what I want to buy. If they don't get it then they deserve to FAIL. I acknowledge that they have to protect their product but at the same time I am not going to double, triple, quadruple pay for something that I have already paid for ONCE.
I've been paying for cable and internet for years and now you're telling me i have to pay for content on top of that. Television has made it with advertising for decades and you're telling me that now it's not enough. Greed will strip away everything i love about the internet.
I definitely agree with Mark. In an environment that is saturated with blogs, podcasts, websites and the like authenticity reigns supreme and content is king. To be identified it is critical that you are honest and authentic in how you provide/share information.
This would certainly end the era of tv, the internet can do it better, on-demand services on the internet, with hulu-style lengthed advertismetns will surley prevail evntually. As it has been stated above, advertisements pay for tv... and the cable bill is for the service.. When you do pay for a channel, the ads are not there... the comercials make the cable bussiness a big profit business, there would be no ESPN, NFL on TV, News or the rest if there were not comercials, the programming is good to attract the Advertisers, the TV's are HDTV so people would want to watch more Shows so there would be more Ad's
TV is possibley the best current example of the free market working to make things better... and the internet is getting better at it everyday
So let me get this straight, Mark Cuban says that the News and Media should be a ppv or monthly paid service? So what happens to the poor or the people who barely even scrape by with cable T.V.? In a nation with an ever-growing distance between the lower and upper classes, soon enough the general public will not be able to afford even cable, let alone a PPV News cooperation's bias on the way it's viewers see the world. So Mr. Cuban, keep advocating for the rich, and shove your aristocratic ideals where the sun doesn't shine.