Billionaire entrepreneur Mark Cuban and television personality-turned-entrepreneur Brooke Burke talk with Carson Daly about business and social media.
They discuss how to survive and thrive in the world of new media, as well as how traditional forms of media are adapting to the new playing field.
Bio
Brooke Burke
Born and raised in Tucson, Arizona, Brooke has been a television host, TV personality, and entrepreneur.
Burke recently won ABC's Dancing With The Stars in front of an estimated audience of 20 million people. She is also recognized worldwide for her roles as the host of E! Wild On, and the CBS hit show RockStar.
She launched a vibrant e-commerce business, Baboosh Baby, which features her popular product known as Tauts, a belly wrap for new moms. Burke grew Baboosh Baby to a multi-million dollar business.
Mark Cuban
Mark Cuban was born on July 31, 1958, in Pittsburgh, Pennsylvania. He graduated from Indiana University in 1981 with a degree in Business.
After college, Cuban moved to Dallas, Texas and created a computer consulting business called "MicroSolutions" which transformed him into a millionaire when he sold the business to CompuServe in 1990. In 1995, Cuban and his business partner Todd Wagner began working on an idea (that later became known as Broadcast.com) in order to stream live events over the Internet.
Cuban and Wagner sold their company to Yahoo.com in 1999 for billions of dollars in Yahoo! stock. Cuban went on to purchase the NBA's Dallas Mavericks basketball franchise for $285 million on January 14, 2000. The Mavericks reached the NBA Finals in 2006 for the first time in franchise history.
Beyond that, Cuban launched the high-definition television network "HDNet" in September of 2001 with Philip Garvin. HDNet provides the highest level of digital broadcast quality available. Cuban and Todd Wagner established a media company named "2929" with holdings that cover many aspects of entertainment.
This includes film production companies HDNet Films and 2929 Productions, movie distributor Magnolia Pictures, home video distributor Magnolia Home Entertainment, the Landmark Theatres chain, and a stake in Lions Gate Entertainment.
Carson Daly
Carson Jones Daly (born June 22, 1973) is an American television host. He is the host of NBC's Last Call with Carson Daly, a late-night talk show. Before his role as host of that program, Daly was a prominent VJ on MTV's Total Request Live, and a DJ for the Southern California based radio station KROQ.
He has also hosted several notable specials including "Macy's 4th of July Spectacular" on NBC and "NBC's New Years Eve with Carson Daly". He also co-founded an independent record label named 456 Entertainment.
My wife and I have Dish Network, and it's not the least-costing plan either. There are already commercials on just about every TV program on there, and there are channels that I don't want or need. At about 12:00-1:00 AM, most network switch to infomercials. Dish and cable are a rip off because you are paying to be advertised to!
Well since the way networks make their money is off of advertising money. Product prices have included in them a small raise to cover the money they spend on advertising. So in effect all product prices should come down. In that rational even though I don't watch alot of network television. I still pay for it from Directv and through paying for products at the store I should still have access to the programming all the networks offer, Correct? Hows are they going to make sure that I can access all the content regardless where I watch it(tv, directv, web, hulu, apple tv.) This is where all networks (COMPANIES) get it wrong. Companies don't tell me what to buy, I tell them what I want to buy. If they don't get it then they deserve to FAIL. I acknowledge that they have to protect their product but at the same time I am not going to double, triple, quadruple pay for something that I have already paid for ONCE.
I've been paying for cable and internet for years and now you're telling me i have to pay for content on top of that. Television has made it with advertising for decades and you're telling me that now it's not enough. Greed will strip away everything i love about the internet.
I definitely agree with Mark. In an environment that is saturated with blogs, podcasts, websites and the like authenticity reigns supreme and content is king. To be identified it is critical that you are honest and authentic in how you provide/share information.
This would certainly end the era of tv, the internet can do it better, on-demand services on the internet, with hulu-style lengthed advertismetns will surley prevail evntually. As it has been stated above, advertisements pay for tv... and the cable bill is for the service.. When you do pay for a channel, the ads are not there... the comercials make the cable bussiness a big profit business, there would be no ESPN, NFL on TV, News or the rest if there were not comercials, the programming is good to attract the Advertisers, the TV's are HDTV so people would want to watch more Shows so there would be more Ad's
TV is possibley the best current example of the free market working to make things better... and the internet is getting better at it everyday
So let me get this straight, Mark Cuban says that the News and Media should be a ppv or monthly paid service? So what happens to the poor or the people who barely even scrape by with cable T.V.? In a nation with an ever-growing distance between the lower and upper classes, soon enough the general public will not be able to afford even cable, let alone a PPV News cooperation's bias on the way it's viewers see the world. So Mr. Cuban, keep advocating for the rich, and shove your aristocratic ideals where the sun doesn't shine.
Mark Cuban... its called Advertisers. And don't forget cable/satellite TV! Who in their right mind is going to pay even more for an already poor-n-boring selection of entertainment?