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The Digital Era: What's Next?

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The New School

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Partner:: New School
Location:: The New School
New York, NY
Event Date:: 10.06.09
Speakers:: Mark Ghuneim,; Jack Myers
Tags:: social networking; digital media; online privacy; copyright; advertising

Summary: Learn what you need to know now to keep your competitive edge! Entertainment and technology expert Mark Ghuneim offers a crash course on how digital technologies are transforming the media industry. After 16 years at Sony Music USA, Ghuneim launched Wiredset, a digital marketing agency and technology incubator for TV networks, record labels, and brands. He also founded the social media tracking and data visualization service, Trendrr.

The discussion is moderated by Jack Myers, one of the media industry's leading visionaries and economic forecasters. Learn how phenomena like social communities, user-generated content, commercial-avoidance technologies, and performance-based media have changed the rules.

Cosponsored by the Center for Communication

Bio

Mark Ghuneim

Mark Ghuneim launched the digital agency Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales.

As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records Group, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel.

Ghuneim has pioneered innovations in new media as the music industry has evolved during the past three decades. Before joining Sony, Ghuneim was Director of Press and Video Promotion for the legendary independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video night club Private Eyes.

Ghuneim has moderated numerous panels at industry gatherings and guest lectured at universities in Los Angeles and New York. He has worked as a mentor. Ghuneim photographs have appeared in publications such as New Musical Express, the British music weekly.

Jack Myers

Jack Myers works with media companies, agencies and marketers to develop and implement investment, business development and growth strategies.

Jack Myers is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for the documentary Hank Aaron: Chasing the Dream. He has co-produced six broadcast network primetime specials with advertiser funding support and, in 1995, he was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices.

Jack has been outspoken in advocating new business models for what he calls The Relationship Age, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation.

The Jack Myers Media Business Report, published exclusively for corporate subscribers, has provided economic insights and proprietary research on industry trends for more than 20 years. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks.

Myers established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. He began his career with the out-of-home division of Metromedia and was a sales executive at ABC-FM Radio.

Myers is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.

Chapters

: Watch Full Program

01 hr 29 min 30 sec

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01.: Introduction

02 min 22 sec

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02.: Transitioning from OnAir to Onsite

02 min 48 sec

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03.: Revenue Models in the Market

01 min 33 sec

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04.: Media and Interaction

04 min 05 sec

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05.: Music and Sports in the Digital Community

04 min 30 sec

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06.: Social Networking Focused on Engagement

06 min 04 sec

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07.: Where Digital is Going

02 min 16 sec

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08.: Government Regulation Online

02 min 58 sec

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09.: Emergence of Behavioral Targeting

05 min 43 sec

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10.: Breach Trust in New Media World

05 min 02 sec

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11.: Q1: Drawing the Line on Personal Metadata

03 min 34 sec

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12.: Q2: Ability to Turn Off Monitoring

04 min 05 sec

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13.: Q3: The Web of Social Networking

05 min 59 sec

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14.: Q4: Monetizing in Ustreaming

01 min 59 sec

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15.: Q5: Ustream vs. YouTube

03 min 53 sec

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16.: Q6: Nontraditional Methods of Media Advertising

06 min 05 sec

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17.: Q7: Government Utilizing Online Technology

01 min 55 sec

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18.: Q8: Protection of Copyright

05 min 49 sec

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19.: Q9: Market Ads Backfiring

02 min 34 sec

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20.: Q10: Medical Field Breaking Through the Web

02 min 09 sec

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21.: Q11: Non-profit Organizations and Socializing

05 min 23 sec

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22.: Q12: Differentiation Among Multiple Users

03 min 45 sec

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23.: Q13: Giving Back Through Technology

01 min 33 sec

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24.: Q14: Success from Site or Users?

03 min 27 sec

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: Watch Full Program

01 hr 29 min 30 sec

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Digital Pennies: The New Business Model for Online Video

03 min 58 sec

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Wiredset founder Mark Ghuneim and media economist Jack Myers discuss the future of live online video streaming.

They predict the new medium will rock the fundamental economics that support traditional media outlets like the network television industry.
Behavioral Targeting: Ads That Track Your Web Activity

05 min 55 sec

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Media economist Jack Myers and Wiredset founder Mark Ghuneim warn against behavioral targeting, the advertising practice of displaying ads based on user activity.

Many terms of service agreements, they say, grant websites permission to save and sell personal information.
Watch Full Program

01 hr 29 min 30 sec

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