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The Future of Social Media with Gerd Leonhard

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Bio

Matt Costello

Matt Costello has scripted dozens of best-selling games, including the critically acclaimed "The 7th Guest," "Doom 3," "Just Cause," and "Pirates of the Caribbean: At World's End." His novel Beneath Still Waters was filmed and released by Lions Gate. His latest suspense novel, "Nowhere," was published in 2007. He also wrote Island of the Skull (Pocket Books), an original prequel to Peter Jackson's film, "King Kong."

Costello has written for television for PBS, The Disney Channel, The Sci-Fi Channel, and the BBC among others. Costello's children's books include the series The Kids of Einstein Elementary (Scholastic) and Magic Everywhere (Random House), as well as books on puzzles and games.

Gerd Leonhard

Gerd Leonhard is a media futurist, blogger, digerati, writer, speaker and advisor. He has spent over twenty-five years in the technology and entertainment industries, both in the U.S. as well as in Europe, and recently in Asia. Leonhard writes about the impact that new technologies have on content and the media industry.

The Wall Street Journal calls Gerd "one of the leading Media Futurists in the World." He established The Futures Agency in 2010 which offers think-tank and training events to leading media and technology companies. He is the co-author of the influential book The Future of Music (2005, Berklee Press), as well as the Author of Music2.0 (January 2008), and The End of Control (to be published in late 2009).

Leonhard's background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well as in technology, Internet and media. His work focuses on the future of media, content, technology, business, marketing & advertising, branding, telecom, communications and culture.

Leonhard is considered a leading expert on a wide range of topics such as social media, web/media 2.0, mobility, innovation, UGC and peer production, social networking, education, copyright and IPR issues, digital content commerce models, convergence, entrepreneurship, innovation in advertising and branding, future planning, digital content strategies and the development of next-generation business models in the content, communications & technology industries.

Business 3.0: The Extreme Reputation Economy

03 min 12 sec

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Futurist Gerd Leonhard predicts that in the coming years, all business will have to utilize social media to survive in a world of constant connection and instant reviews.

http://www.flickr.com/photos/marketingfacts/ / CC BY-NC 2.0
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31 min 21 sec

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There are 3 comments on this program

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Previous FORAtv comments:

haroldcabezas

Posted: 12.29.09, 07:26 PM

Thank you, Gerd; thank you, Fora.tv! One of the best presentations on this site-and that says quite a bit, with all the great content here.....

mydigitalfamilydot org

Posted: 12.23.09, 05:13 AM

We must take charge of how media affect our lives rather than merely reacting to the wonderful innovations that come to market and emrace the benefits they bring. This is especially true in raising children and teaching them to live in a technology-rich world (see KIDS, PARENTS, AND TECHNOLOGY: AN INSTRUCTION MANUAL FOR YOUNG FAMILIES, published by LULU).