With as many as 4 billion in use, mobile phones are truly the 7th mass medium. Combining many of the 6 media before them -- including the Internet, television, cinema and radio/audio -- and being always on and with their owners 24/7, their impact is huge and growing.
Tomi Ahonen shares his view of how mobile phones have changed how we work and play, as well as a vision for what the next 4 billion phones will bring.
Tomi T Ahonen is a six-time bestselling author of hardcover telecoms/tech books who has also released a series of three eBooks in 2009. An independent consultant and motivational speaker in the converging areas of mobile telecoms, internet, media, advertising, credit and banking, social networking and virtual reality, Tomi is based in Hong Kong. He lectures on these topics at Oxford University for which developed the short courses for 3G services, 3G business, mobile-TV and 7th Mass Media. Mr Ahonen is seen annually at about 20 conferences on six continents.
The father of several of the industry's most used theories, tools and concepts, and a founding member of several industry groups, as well as being the holder of a telecoms competitiveness world record, Tomi Ahonen has been quoted in over 300 press articles starting with the Wall Street Journal, Financial Times, Business Week, Economist, etc and is regularly seen on TV; he writes several columns and articles to industry press every year.
Matt Costello has scripted dozens of best-selling games, including the critically acclaimed "The 7th Guest," "Doom 3," "Just Cause," and "Pirates of the Caribbean: At World's End." His novel Beneath Still Waters was filmed and released by Lions Gate. His latest suspense novel, "Nowhere," was published in 2007. He also wrote Island of the Skull (Pocket Books), an original prequel to Peter Jackson's film, "King Kong."
Costello has written for television for PBS, The Disney Channel, The Sci-Fi Channel, and the BBC among others. Costello's children's books include the series The Kids of Einstein Elementary (Scholastic) and Magic Everywhere (Random House), as well as books on puzzles and games.
Tomi Ahonen, author of Mobile as 7th of the Mass Media, discusses the role cell phones will play as the newest member to the mass media family tree. He argues that while cell phones will not completely replace old forms of media, mobile will be to the Internet as television was to radio. "Every bit of content ever created on the Internet will be on mobile," he says.
Wireless telephone that permits telecommunication within a defined area that may include hundreds of square miles, using radio waves in the 800900 megahertz (MHz) band. To implement a cell-phone system, a geographic area is broken into smaller areas, or cells, usually mapped as uniform hexagrams but in fact overlapping and irregularly shaped. Each cell is equipped with a low-powered radio transmitter and receiver that permit propagation of signals among cell-phone users.
@Greg I couldn't agree with you more. The mental image you presented backstage almost made me lol, too.
My name is tomi, you know me from my books.
Actually, no... I don't.
It's pretty hard to take a talk seriously when the speaker is blatantly more interested in himself than the topic he's speaking about. Is it really not enough to see video footage of him? Do we really need to see pictures of the little money-hungry narcissist on his bike ( 14:45 ) too?
If Tomi reads the comments on his video, which I bet he does, then I'd advise him to not tell jokes or dance during his talks. He seems quite obviously to be a self-promoter. Was he wearing a big hat when he walked on the stage? What kind of mindset would you have to have to be standing backstage, awkwardly making eye-contact with the stagehands, waiting for your introduction to be over so you can walk on the stage with a big hat on, hoping for some kind of reaction from your audience?
People who let their sleep be interrupted by SMS... I would call that an psychological disorder like an addiction. Mobiles will become fully functional internet devices - thats for sure. And badly designed services form the stoneage like MMS will disapear. On the other side SMS has a potential for communication like IM because you can think before your answer. But: When you and your firends have an internet flat on the mobile who would pay for sms anymore?