Once Upon These Times: New Stories for New Audiences

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Partner:: PICNIC
Location:: PICNIC 2009
Amsterdam
Event Date:: 09.23.09
Speakers:: Jeremy Ettinghausen,; Matt Locke
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Summary: Matt Locke of Channel 4 Education and Jeremy Ettinghausen of Penguin Books discuss how hyper-connectivity, interactive media and the changing demands of 21st century audiences are transforming stories and storytelling.

They discuss how broadcasters and publishers are responding to this shift and share some tips for producing compelling storytelling experiences.

Bio

Jeremy Ettinghausen

Jeremy Ettinghausen is Digital Publisher at Penguin UK and has been responsible for a number of high profile digital initiatives including the Penguin Remix competition and the collaborative wikinovel, A Million Penguins.

He recently brought William Gibson into Second Life and says "No publisher should ever have to buy skin, virtual or real, for an author."

Matt Locke

Matt Locke is Commissioning Editor for Education and New Media at Channel 4. He works with the Education team to commission online services that will deliver informal learning in innovative and exciting ways to teenage audiences.

In the first year of its new online strategy, C4 Education projects have won numerous awards, including a BAFTA, BIMA and Flash Forward award for Bow Street Runner, a BAFTA nomination for Yeardot and an EMMY for Battlefront. Also in 2009, Matt Locke was nominated for the New Media Age Greatest Individual Contribution to New Media award.

Chapters

: Watch Full Program

26 min 04 sec

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01.: New Forms of Storytelling

02 min 22 sec

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02.: 'You Suck at Photoshop': A Tutorial with a Story

02 min 39 sec

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03.: 'Surrender Control': SMS Theater

02 min 46 sec

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04.: 'We Tell Stories': Web-Native Stories

02 min 45 sec

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05.: 'I am Cherry Girl': An Authentic Character

03 min 25 sec

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06.: Yu-Gi-Oh!: Telling Stories Across Platforms

05 min 07 sec

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07.: 'Smokescreen': A Story for Modern Attention Spans

02 min 51 sec

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08.: Lessons for Modern Storytelling

04 min 09 sec

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: Watch Full Program

26 min 04 sec

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Forget E-Books: The Future of Digital Storytelling

02 min 54 sec

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Binge or Snack? The Future of Media Consumption

02 min 35 sec

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Watch Full Program

26 min 04 sec

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Encyclopædia Britannica Article

book: Written (or printed) message of considerable length, meant for circulation and recorded on any of various materials that are durable and light enough to be easily portable. The papyrus roll of ancient Egypt is more nearly the direct ancestor of the modern book than is the clay tablet; examples of both date to c. 3000 BC. Somewhat later, the Chinese independently created an extensive scholarship based on books, many made of wood or bamboo strips bound with cords. Lampblack ink was introduced in China c. AD 400 and printing from wooden blocks in the 6th century. The Greeks adopted the papyrus roll and passed it on to the Romans. The parchment or vellum codex superseded the papyrus roll by AD 400. Medieval parchment or vellum leaves were prepared from the skins of animals. By the 15th century, paper manuscripts were common. Printing spread rapidly in the late 15th century. Subsequent technical achievements, such as the development of offset printing, improved many aspects of book culture. In the late 1990s, downloadable electronic books became available over the Internet.; book on britannica.com