The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do strategically and tactically to adapt and thrive in this new environment.
The last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bi-directional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions.
Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet.
Named one of Fast Company's Most Influential Women in Technology, Clara Shih is CEO/founder of Hearsay Labs, a software company which develops social CRM applications for B2C companies to find and engage customers across Facebook, Twitter, and other social sites. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Fast Company, CRM Magazine, and is being used as a textbook at Harvard Business School.
Previously, Shih was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. In 2007, Shih created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. Shih has also worked in corporate strategy and software development at Google and Microsoft. Shih has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a US Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit.
Im wondering what happen to the old hypes like Second Life , mySpace - or lets get more in the past to the even more older hypes: ICQ , AOL , joost
The internet is all about freedom and independence. Everyone who tries to imprison the user platforms is playing a loosing game.
The big problem for me, too many so called "friends".
I was off FB for a couple of weeks before one person noticed I was gone... out of over 100 "friends". LOL ... so much for that. One point she does seem to make is that people like to talk about themselves.
I don't like the idea of my contacts, family, thoughts, images, and daily drivel, are all part of some some remote and eternal log book that is overseen by unknown persons or entities for purposes even to be yet discovered.
I don't see how a hyper-targeted ad can be more annoying than "a cold call from a marketer". Would you rather listen to a pushy salesman trying to convince you that you really need a life insurance or simply ignore the Facebook ad, which you do anyway?
I don't understand why you're so angry about marketers trying to customize theirs ads based on your identity and interests. As Clara said, you're the only one who chooses what to share on social networking sites.
This is kind of scary. I don't want the internet to know who I am and what I like whenever I am online. Is there nothing businesses won't exploit to make a sale? Probably the only thing more annoying than a cold call from a marketer is one from a complete stranger who stalked my facebook page to learn about my personal background to establish a fake rapport with me. Creepy!
For some reason, I don't mind the fact that Google ads in my gmail scan the content of my emails to display related ads, but that's a lot different than scanning my personal profile to show ads that relate to my identity. It's an invasion of privacy, and there had better be options to make your profile off-limits to advertisers.
And on a somewhat tangential note, who here has ever clicked on an advertisement online? In 12+ years of using the internet, I have never, EVER clicked on an ad. I think it's ridiculous.