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Fuel the Enlightenment

The Facebook Era: Clara Shih

The Association for Computing Machinery
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themobilecoach Avatar
themobilecoach
Posts: 1
Posted: 08.27.09, 12:23 AM
Great information. I look forward to reading her book.
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njtlaw Avatar
njtlaw
Posts: 5
Posted: 08.29.09, 10:50 AM
This program is a must for everyone.
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Peter Park Avatar
Peter Park
Posts: 2
Posted: 09.01.09, 10:06 AM
Wired magazine and countless marketers have been saying and doing this for over a year. But a good overview of what's going on.
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Bashful320 Avatar
Bashful320
Posts: 27
Posted: 09.01.09, 04:43 PM
Peter Park-

I was just thinking that too. This isn't really something new, just informing those who may not know.
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heybd Avatar
heybd
Posts: 51
Posted: 09.02.09, 01:19 PM
This is kind of scary. I don't want the internet to know who I am and what I like whenever I am online. Is there nothing businesses won't exploit to make a sale? Probably the only thing more annoying than a cold call from a marketer is one from a complete stranger who stalked my facebook page to learn about my personal background to establish a fake rapport with me. Creepy!

For some reason, I don't mind the fact that Google ads in my gmail scan the content of my emails to display related ads, but that's a lot different than scanning my personal profile to show ads that relate to my identity. It's an invasion of privacy, and there had better be options to make your profile off-limits to advertisers.

And on a somewhat tangential note, who here has ever clicked on an advertisement online? In 12+ years of using the internet, I have never, EVER clicked on an ad. I think it's ridiculous.
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Vasil Avatar
Vasil
Posts: 46
Posted: 09.03.09, 01:01 PM
Nothing groundbreaking to learn from this presentation, but it was definitely a reminder for me to setup my Facebook privacy settings.
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pokerandwine Avatar
pokerandwine
Posts: 25
Posted: 09.03.09, 01:16 PM
@Heybd

I don't see how a hyper-targeted ad can be more annoying than "a cold call from a marketer". Would you rather listen to a pushy salesman trying to convince you that you really need a life insurance or simply ignore the Facebook ad, which you do anyway?
I don't understand why you're so angry about marketers trying to customize theirs ads based on your identity and interests. As Clara said, you're the only one who chooses what to share on social networking sites.
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mszlazak Avatar
mszlazak
Posts: 18
Posted: 09.05.09, 09:01 PM
Facebook is a Fad. We'll see how long this lasts.
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Invictus_88 Avatar
Invictus_88
Posts: 78
Posted: 09.10.09, 06:05 PM
"As Clara said, you're the only one who chooses what to share on social networking sites."

But all it takes is a connection between that and personal web-search data, and all choice is lost.
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gleonhard Avatar
gleonhard
Posts: 1
Posted: 09.11.09, 04:52 AM
Nice stuff!
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