Bio
George P. Lakoff
George P. Lakoff is a professor of linguistics (in particular, cognitive linguistics) at the University of California, Berkeley, where he has taught since 1972.
Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society.
He is particularly famous for his concept of the "embodied mind" which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, and founded a progressive think tank, the Rockridge Institute.
Joe Tuman
Joseph S. Tuman is Professor of Political and Legal Communications in the Department of Communication Studies at San Francisco State University, where he has taught and researched for twenty years.
Having published extensively in the field of political and legal communications, his work includes books such as the critically acclaimed Communicating Terror: The Rhetorical Dimensions of Terrorism (Sage Publications, 2003), and Freedom of Speech in the Marketplace of Ideas (St. Martin's Press, 1997, co-authored with Doug Fraleigh), as well as a large number of articles published in national and international scholarly journals. His newest book is Political Communications in American Campaigns (Sage).
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Encyclopædia Britannica Article
- linguistics
Study of the nature and structure of language. It traditionally encompasses semantics, syntax, and phonology. Synchronic linguistic studies aim to describe a language as it exists at a given time; diachronic studies trace a language's historical development. Greek philosophers in the 5th century BC who debated the origins of human language were the first in the West to be concerned with linguistic theory. The first complete Greek grammar, written by Dionysus Thrax in the 1st century BC, was a model for Roman grammarians, whose work led to the medieval and Renaissance vernacular grammars.
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