Shai Agassi deliveres the 2009 Alfred Deakin Eco-Innovation Lecture, outlining how through smart business, improving technology and changing public policy, the electric car revolution can commence.
Bio
Shai Agassi
Shai Agassi is the founder and chief executive of Better Place, the leading electric vehicle services provider. He is focused on one of this century's biggest challenges, moving the world from oil-based to sustainable transportation. Agassi works with government leaders, auto manufacturers, energy companies and others to make his vision "zero-emission vehicles powered by electricity from renewable sources" a reality in countries around the globe.
Agassi's visionary leadership with the Better Place model has been recognized widely. TIME Magazine named him to the 2009 TIME 100, the world's 100 most influential people, and one of TIME's "Heroes of the Environment 2008." Fast Company placed him third on its "100 Most Creative People in Business" list. Most recently, Scientific American Magazine named him to the 2009 Scientific American 10, a select group of 10 people who have demonstrated outstanding commitment to assuring the benefits of new technologies and knowledge will accrue to humanity.
Before founding Better Place, Agassi was president of the Products and Technology Group at SAP AG and a member of the software company's executive board. He led global development of SAP's product line and portfolio of industry-specific solutions.
Agassi remains an active member of the Forum of Young Global Leaders of the World Economic Forum, where he focuses on climate change, transportation and other key issues. He is also a member of the Copenhagen Climate Council and the advisory board of the Corporate Eco Forum.
Battery-powered motor vehicle. Originating in the 1880s, electric cars were used for private passenger, truck, and bus transportation in cities, where their low speeds and limited battery range were not drawbacks, and the cars became popular for their quietness and low maintenance costs. Until 1920 they were competitive with gasoline-fueled cars; they became less so after the electric self-starter made gasoline-powered cars more attractive and mass production made them cheaper to produce. In Europe electric vehicles have been used as short-range delivery vans. Renewed interest in electric cars beginning in the 1970s, spurred especially by new consciousness of foreign oil dependency and environmental concern, led to improvements in speed and range. Recent laws, particularly in California, have mandated commercial production. “Hybrid” cars employing both electric and internal combustion engines and providing the best features of both technologies, have recently become commercially available. Experimental vehicles have used solar fuel cells.
If the battery is really expensive, someone has to pay for it. Even if you rent/lease/borrow/swap the battery the cost is still there and it will still catch up to the consumer.
So in the same way that the gasoline consumer does not own the wells, pipelines, refineries, stations etc. The consumer does pay for these things in the purchase price of the gasoline.
Electricity is cheap, but what about electricity delivered as a swappable battery? What about the cost of new electric capacity? (Renewable or otherwise)
Why not sell a car better than gas car and EV.
This hybrid would run on carbon for extended range.
Battery Tech. has always under delivers.
Battery Cons- 4-8 hour charge and draining battery with A/C
This would sell,but Agassi System would be used less.
I really appreciated Shai's vision and approach. Two issues that I'd like to know is the speed of battery technology advancement. Is that following Moore's law (doubling capacity every 18 months)? It does not seem so.
Never the less, improvements in battery technology in terms of energy density are needed so that larger electric cars could be possible. North Americans among others like to drive these bigger vehicles. At that point adoption should ramp significantly as long as enough infrastructure is in place.
member. 
