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The Electric Horizon: Shai Agassi

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Australian Broadcasting Corporation

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Fueling the Revolution: Dual Plan to Charge Electric Cars

04 min 16 sec

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Better Place CEO Shai Agassi's approach to the fueling the electric car revolution? Charging outlets at parking spots for city driving, and battery switching stations for traveling extended distances.
Shai Agassi: How to Reduce the Cost of Electric Cars

04 min 06 sec

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Shai Agassi, founder and CEO of Better Place, discusses his plan to economically price the electric car. "We've taken the price of the battery off the car," says Agassi, bringing the consumer cost down to around $20,000. He also explores developing incentive plans to offer tax breaks and bonuses for consumers who purchase electric cars.
Shai Agassi: The Marginal Costs of Electric Driving

03 min 30 sec

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Shai Agassi, founder and CEO of Better Place, details the environmental and economic costs of electric driving. Agassi calculates the cost at 60 cents per liter and believes the cost will exponentially decrease over time. "Much like any consumer electronic device, it goes down a curve which cuts in half every period of time," he says.
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56 min 58 sec

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There are 12 comments on this program

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Previous FORAtv comments:

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Cavemanbob

Posted: 01.27.10, 02:09 PM

If the battery is really expensive, someone has to pay for it. Even if you rent/lease/borrow/swap the battery the cost is still there and it will still catch up to the consumer. So in the same way that the gasoline consumer does not own the wells, pipelines, refineries, stations etc. The consumer does pay for these things in the purchase price of the gasoline. Electricity is cheap, but what about electricity delivered as a swappable battery? What about the cost of new electric capacity? (Renewable or otherwise)

FlameYo

Posted: 11.19.09, 02:35 PM

Why not sell a car better than gas car and EV. This hybrid would run on carbon for extended range. Battery Tech. has always under delivers. Battery Cons- 4-8 hour charge and draining battery with A/C This would sell,but Agassi System would be used less.

mavallarino

Posted: 09.03.09, 05:44 AM

No it's not ironic. Cheveron is an energy distributor.

mavallarino

Posted: 09.03.09, 05:43 AM

http://www.a123systems.com/

nyemike

Posted: 09.01.09, 08:53 PM

making the heart of the automobile industry a consumer electronic. over time consumer electronic prices go one way; down.

Rdallas1

Posted: 09.01.09, 02:08 PM

Another related article: http://www.businessweek.com/technolo...n_id=rss_daily

mszlazak

Posted: 09.01.09, 11:07 AM

I really appreciated Shai's vision and approach. Two issues that I'd like to know is the speed of battery technology advancement. Is that following Moore's law (doubling capacity every 18 months)? It does not seem so. Never the less, improvements in battery technology in terms of energy density are needed so that larger electric cars could be possible. North Americans among others like to drive these bigger vehicles. At that point adoption should ramp significantly as long as enough infrastructure is in place. Terrific talk.