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Marketing Sustainability and Innovation

International Advertising Association

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Bio

Emmy Berlind - Emmy Berlind is Marketing Manager for the Green Works line of natural cleaners made by Clorox.

Kelly Konis - Kelly Konis is a brand strategist and a board member of the International Advertising Association.

Allison Quaid - Allison Quaid is the founder and Executive Director of Creative Community Catalysts. She has consulted with over five hundred local governments, schools and businesses on how to create more livable communities. She recently coordinated social marketing activities for Flex Your Power, California's energy efficiency campaign. She directed a sustainability program for US municipalities for four years while employed at ICLEI - Local Governments for Sustainability. Currently, she is also the Executive Director of the Bay Area Alliance for Sustainable Communities.

Rick Robinson - Rick Robinson is a Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, and a long-time OOH Media advocate, creative consultant, public speaker, fine artist, teacher and writer. He is the West Coast General Manager and National Creative Director for MacDonald Media.

David Wooll - David Wooll is the Director of Program Marketing for PG&E.

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Audio (mp3)
38 MB 9 min
Video (mp4)
197 MB 48 min

Chapters

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01 hr 06 min 14 sec

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01.: Introduction

11 min 30 sec

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02.: Green Works Natural Cleaning Products

07 min 50 sec

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03.: Carbon Offset Program from Utility

06 min 11 sec

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04.: Brand Value of Greening

08 min 56 sec

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05.: Commitment and Follow Through in Green Campaigns

10 min 59 sec

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06.: Who Needs Education About Green

03 min 24 sec

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07.: Premium Price for Green Products

04 min 59 sec

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08.: Green Initiatives Make Creative Opportunities

02 min 39 sec

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09.: Q1: Green Works Competing Against Clorox

02 min 09 sec

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10.: Q2: Engagement with Wal Mart

01 min 25 sec

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11.: Q3: Green Fatigue

04 min 21 sec

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12.: Q4: Publicizing Carbon Offsets

01 min 40 sec

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: Watch Full Program

01 hr 06 min 14 sec

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FORA.tv Editors bring you The Big Ideas:

Consumers Willing to Pay Extra for Green Goods

03 min 41 sec

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Watch Full Program

01 hr 06 min 14 sec

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Partner:: International Advertising Association
Location:: Sir Francis Drake Hotel
San Francisco, CA
Event Date:: 06.24.09
Speakers:: Emmy Berlind,; Kelly Konis,; Allison Quaid,; Rick Robinson,; David Wooll

Summary: The IAA West hosts a panel discussion on how sustainability and innovation are impacting the marketing industry. They address the ways consumers are responding to "green" products and advertising.