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Fuel the Enlightenment

Leveraging Analytics to Drive Marketing Success

The Argyle Executive Forum
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pokerandwine Avatar
pokerandwine
Posts: 25
Posted: 07.02.09, 03:55 PM
It was the most boring lecture I've ever heard from marketers. The whole hour of discussion could be summarized in a few sentences. The biggest disappointment was Umberto Luchini of Skyy Spirits. There are must be some entertaining stories and creative strategies on how to market alcohol with the lower budget; Umberto decided not reveal them rather elaborating on that spirit industry is almost recession-proof and how they advertise on the Facebook. Although some of the information shared by the panel is note-worthy, the overall delivery sucks.
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