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Lisa Lillien recalls how her "food-obsession" moved her to found hungry-girl.com, which now has around 700,000 subscribers.
"I thought that I could make people who want to watch their weight...have a great time," she says.
Lisa Lillien, founder of hungry-girl.com, remembers testing "low-fat" Trader Joe's Chili Lime Chicken Burgers in a food lab and discovering they actually contain 12 fat grams, instead of the 3 grams listed on the label.
"If you eat something that seems too good to be true, then trust your instincts," she warns.