FORA.tv Studios presents Jim Lehrer, news anchor for The NewsHour with Jim Lehrer on PBS, talking with Brian Gruber, founder and executive chairman of FORA.tv, about topics including the Obama administration, the economic crisis and the future of news media.
Bio
Brian Gruber
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Jim Lehrer
Jim Lehrer is an American journalist and the news anchor for "The NewsHour with Jim Lehrer" on PBS. Lehrer is an author of non-fiction and fiction, drawing from his experiences and interests in history and politics.
Found the piece on civilized discourse straightforward and to the point. Too often interviewers are concerned with their ego and do not let interviewees answer questions. Listening must be a priority and is established by 1) rigorous preparation and 2) focused attention to response. Natural by-product of two is better follow up questioning.