John Battelle - John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries as well as "band manager" with BoingBoing.net.
Previously, Battelle was founder, chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.
He is the author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Portfolio, 2005).
Will Wright - Will Wright is an American computer game designer and co-founder of the game development company, Maxis. He is best known as the original designer of groundbreaking computer games such as SimCity, The Sims and Spore.
Will Wright, the creator of SimCity, the Sims, and now Spore, speaks with pundit John Battelle about the creative process, user-generated content, and much more.
The Wii controller has high bandwidth at the biggest bottleneck, the human/machine interface. For decades this area has been ruled by the button. Even advanced web design often looks like a collection of buttons that you can click.
Buttons are great. I still remember being a child when buttons started appearing everywhere, phones, stereos, tv's, and we were no longer so excited to press the one in the elevator.
But I have become a slave to buttons. My professional and social life can be expressed as a series of keystrokes and button clicks. The Wii controller and iPhone and Android improvements to UI are not minor revisions, and they do not come a moment too soon.
I never fail to be awed by Wright's broad and complex grasp of gaming and it's cultural and anthropological implications, this video is fascinating on many levels.