Porter Gale, Vice-president of Marketing at Virgin America, discusses building a brand from scratch at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.
Moderated by Martin Giles, Senior Business Correspondent, The Economist.
Bio
Porter Gale
Porter Gale is an innovative marketing strategist and out-of-the-box thinker with nearly 20 years of experience working in marketing, advertising and independent filmmaking. Prior to Virgin America, Porter ran the Porter Gale Group where she spearheaded a diverse array of projects. Her clients included Country Music Television, Blue Shield of California and Delta Dental.
Porter also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with a variety of clients including Vegas.com, Coach, Snapple Natural Beverages, Van Cleef & Arpels, Judith Leiber and Grand Marnier to name a few. In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe.
Martin Giles
Martin Giles is a Senior Business Correspondent for The Economist based in New York City, where he covers a range of business and financial issues. Prior to taking up this role in 2008, Mr Giles spent ten years on the commercial side of The Economist Group, latterly as Executive Vice-president of the Group's North American operations.
Prior to joining the commercial side of the company, he was editor of The Economist’s finance and economics section, and previously spent time as a reporter in both London and Paris. Mr Giles earned an MA degree from Oxford University and has an executive MBA from the University of Chicago's Graduate School of Business.
He is a trustee of a British charity that supports students who wish to become financial journalists and sits on the Advisory Council of the Royal Institute of International Affairs.
Interesting, but at the same time a classic example of corporate speak. blah blah blah celebritry blah blah bloggers blah blah twitter blah blah facebook blah blah ipod blah blah we-are-the-cool-kids blah blah press-impressions
It's still just a mindless marketing machine. Still appears inauthentic to me.