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Ties That Must Bind: Why CEOs Rely on CMOs More Than Ever

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Previous FORAtv comments:
ladyfox14 Avatar
ladyfox14
Posted: 07.01.09, 05:21 PM
@Bob_B - I don't think it would be too hard to devise a 'test' for interviewees. And it should be encouraged for the interviewer to tweek the test for every other interviewee (or so) as long as they know what they are doing. I don't think it's very hard to weed through people and figure out if they're company worthy or not. You can usually tell within the first two weeks they are there.
Bob B Avatar
Bob B
Posted: 07.01.09, 12:59 PM
I've just found an article which provides some constructive criticism of the Tony Hseih's approach to hiring new employees http://bit.ly/1aff9C Seriously, isn't it better to invest into improving the practices of Zappos' HR department in order to weed out unsuitable candidates BEFORE actually hiring them. This could be done by thoroughly explaining them the company culture as well as designing special test for them to see if they fit in.
pokerandwine Avatar
pokerandwine
Posted: 06.05.09, 11:11 AM
When in Vegas I will make sure to send Tony an e-mail for a free a tour and most importantly for a free pick up my hotel!
Vasil Avatar
Vasil
Posted: 06.05.09, 12:37 AM
Finally the concept of marketing shifted from telling the customers what to do to actually listening to them. Zappos leads the way for a new generation of successful marketers. Interestingly enough, the company doesn’t have a CMO; it’s aligned under one culture which prioritizes customer service. Every single employee religiously follows it. No wonder it’s idolized by Mashable and Alltop for its unique positioning among other online brands. A huge fan of amazon.com, after seeing this video I will definitely give Zappos a try. Bravo, Tony!
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