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Ties That Must Bind: Why CEOs Rely on CMOs More Than Ever

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The Economist Seventh Annual Marketing Forum 2009

The Economist Marketing Forum

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Is Long-Term Sustainability an Antidote to Recession?

03 min 49 sec

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Jaya Kumar, Chief Marketing Officer at Frito-Lay, and William Pearce, Senior Vice-president and Chief Marketing Officer at Del Monte Foods, discuss how Wall Street's obsession with short-term growth contributed to the economic crisis.

Pearce says sustainable growth, not unrealistic expectations, makes a company great.
Zappos CEO Tony Hsieh on Building Strong Company Culture

02 min 57 sec

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Zappos.com CEO Tony Hsieh explains how the company's hiring process is designed to recruit committed employees and build a strong internal culture.
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56 min 30 sec

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There are 4 comments on this program

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Previous FORAtv comments:

ladyfox14

Posted: 07.01.09, 05:21 PM

@Bob_B - I don't think it would be too hard to devise a 'test' for interviewees. And it should be encouraged for the interviewer to tweek the test for every other interviewee (or so) as long as they know what they are doing. I don't think it's very hard to weed through people and figure out if they're company worthy or not. You can usually tell within the first two weeks they are there.

Bob B

Posted: 07.01.09, 12:59 PM

I've just found an article which provides some constructive criticism of the Tony Hseih's approach to hiring new employees http://bit.ly/1aff9C Seriously, isn't it better to invest into improving the practices of Zappos' HR department in order to weed out unsuitable candidates BEFORE actually hiring them. This could be done by thoroughly explaining them the company culture as well as designing special test for them to see if they fit in.

pokerandwine

Posted: 06.05.09, 11:11 AM

When in Vegas I will make sure to send Tony an e-mail for a free a tour and most importantly for a free pick up my hotel!

Vasil

Posted: 06.05.09, 12:37 AM

Finally the concept of marketing shifted from telling the customers what to do to actually listening to them. Zappos leads the way for a new generation of successful marketers. Interestingly enough, the company doesn’t have a CMO; it’s aligned under one culture which prioritizes customer service. Every single employee religiously follows it. No wonder it’s idolized by Mashable and Alltop for its unique positioning among other online brands. A huge fan of amazon.com, after seeing this video I will definitely give Zappos a try. Bravo, Tony!