A panel of executives discuss how to optimise marketing dollars at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.
Speakers include: Rory Finlay, Senior Vice-president and Chief Marketing Officer, Beam Global Spirits & Wine; Angela Courtin, Senior Vice-president Marketing, Entertainment and Content, MySpace; and Maureen Lally, Vice-president, Americas Marketing, Trane.
Moderated by Martin Giles, Senior Business Correspondent, The Economist.
Bio
Angela Courtin
Angela Courtin serves as SVP of Marketing, Entertainment and Content for MySpace, the world's premiere social network. In this newly created role, Courtin is responsible for leading the marketing, branding, promotions, events, content and entertainment teams for MySpace with the objective of increasing growth and public awareness and driving revenue through marketing programs for the company.
Prior to joining MySpace Courtin served as Vice-president, Integrated Marketing, for MTV Networks, responsible for overseeing the West Coast department. In this role Courtin served as the liaison with production and series development as well as the West Coast client base.
Rory Finlay
A. Rory Finlay was appointed Senior Vice President and Chief Marketing Officer, {CMO} Beam Global Spirits & Wine Inc., in January 2007.
Reporting directly to Beam Global Spirits & Wine President & Chief Executive Officer, Thomas J. Flocco, Finlay is a member of the company’s executive committee. A consumer brands marketing veteran with more than two decades of global business experience, he leads the company’s marketing function globally.
Finlay drives global brand strategy and oversees execution for Beam Global’s world-class portfolio of brands including Jim Beam, the world’s number one bourbon; Sauza tequila, the world’s number two tequila; Laphroaig, the world’s number one single malt Islay Scotch whisky; Canadian Club, the world’s number two Canadian Whisky; Makers Mark, one of the world’s fastest growing bourbons; Starbucks Coffee Liqueurs, and Courvoisier, a leading Cognac with the number one marketplace position in the UK.
In his role as CMO, Finlay also works collaboratively with Beam Global’s commercial, sales and operational entities.
Martin Giles
Martin Giles is a Senior Business Correspondent for The Economist based in New York City, where he covers a range of business and financial issues. Prior to taking up this role in 2008, Mr Giles spent ten years on the commercial side of The Economist Group, latterly as Executive Vice-president of the Group's North American operations.
Prior to joining the commercial side of the company, he was editor of The Economist’s finance and economics section, and previously spent time as a reporter in both London and Paris. Mr Giles earned an MA degree from Oxford University and has an executive MBA from the University of Chicago's Graduate School of Business.
He is a trustee of a British charity that supports students who wish to become financial journalists and sits on the Advisory Council of the Royal Institute of International Affairs.
Martin Giles
Martin Giles is a Senior Business Correspondent for The Economist based in New York City, where he covers a range of business and financial issues. Prior to taking up this role in 2008, Mr Giles spent ten years on the commercial side of The Economist Group, latterly as Executive Vice-president of the Group's North American operations.
Prior to joining the commercial side of the company, he was editor of The Economist’s finance and economics section, and previously spent time as a reporter in both London and Paris. Mr Giles earned an MA degree from Oxford University and has an executive MBA from the University of Chicago's Graduate School of Business.
He is a trustee of a British charity that supports students who wish to become financial journalists and sits on the Advisory Council of the Royal Institute of International Affairs.
Maureen Lally
Maureen Lally is the marketing leader for Trane’s commercial business in the Americas. In this role, Lally is responsible for bringing new products, systems and services to market. In addition, she is responsible for creating functional excellence in field marketing and supplementing the sales process through targeted communications plans.
Prior to this role, Lally was the vertical marketing leader for Trane’s institutional, industrial, commercial and comfort industry segments, driving increased market share and profitability for the education, healthcare, government, and commercial real estate markets.
Before joining Trane in 2005, Lally worked with one of the largest commercial construction managers in the United States, where she was the director of marketing and communications. In addition to a variety of specific marketing and communications responsibilities, Lally developed national and local strategic marketing plans by region and industry sectors to support rapid business growth.
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