John Gerzema, Chief Insights Officer at Young & Rubicam Group, discusses measuring the "brand bubble" looming on Wall Street at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.
Moderated by Martin Giles, Senior Business Correspondent, The Economist.
Bio
John Gerzema
Best-selling author and pioneer of account planning in American advertising agencies, John
Gerzema has designed brand strategies for clients for almost twenty-five years, guiding
campaigns to international strategic and creative acclaim.
His new book, The Brand Bubble: The
Looming Crisis in Brand Value and How To Avoid It was voted #3 Best Business Book for 2008
from Amazon’s editors and 'Best Advertising and Marketing Book for 2008' from CEO Read. And
the book is currently on Business Week's Best Seller List. A sought after presenter around the
world, Gerzema previously oversaw the international network for Fallon and founded offices in Tokyo, Singapore, Hong Kong and Sao Paolo.
He holds a master's degree in integrated marketing
from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.
Martin Giles
Martin Giles is a Senior Business Correspondent for The Economist based in New York City, where he covers a range of business and financial issues. Prior to taking up this role in 2008, Mr Giles spent ten years on the commercial side of The Economist Group, latterly as Executive Vice-president of the Group's North American operations.
Prior to joining the commercial side of the company, he was editor of The Economist’s finance and economics section, and previously spent time as a reporter in both London and Paris. Mr Giles earned an MA degree from Oxford University and has an executive MBA from the University of Chicago's Graduate School of Business.
He is a trustee of a British charity that supports students who wish to become financial journalists and sits on the Advisory Council of the Royal Institute of International Affairs.
Weekly magazine of news and opinion, founded in 1843 and published in London, generally regarded as one of the world's preeminent journals of its kind. It gives thorough and wide-ranging coverage of general news and particularly of international political developments that bear on the world's economy. In accord with the views promoted by its founders and conveyed by legendary Economist editor Walter Bagehot, the publication maintains the position that free markets typically provide the best method of running economies and governments. North America accounts for about half of its total readership.
member. 
