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Jeff Jarvis: Future of Media and the Prospects for Brands

Columbia Business School
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Rdallas1 Avatar
Rdallas1
Posts: 44
Posted: 06.18.09, 10:37 AM
I really enjoyed this video. I think he made a lot of great point for someone who wants to market their brand on the web. I like how he talked about the importance of the consumer in this kind of business because I think he is right in that the consumer is what advertises a company now on the web, especially with how much social networking sites are blowing up these days.
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Vasil Avatar
Vasil
Posts: 46
Posted: 06.18.09, 01:41 PM
Traditional businesses favoring short-term gains over the long-term investments have yet to understand the power of social media. Professor Jarvis is absolutely right in underlining importance of “process” as oppose to preparation stage of lunching a product or service. Instead of allocating money for expensive marketing analysis, often it is much easier to listen to the customers’ complaints and suggestions through the new rich media channels and to develop new marketing strategies based on these reactions. Twitter is a great tool to get your message out as well as to collect feedbacks; professor Jarvis clearly shows how companies like Dell and Google benefited as early adaptors of two-way communication technique. These are two of the giants, but comparatively smaller start-ups, like Zappos for example, also made fortune by advertising customer service as the cornerstone of the company’s culture. Below is link to the Zappos CEO Tony Hsei’s secrets on building strong company’s culture
http://fora.tv/2009/03/18/Ties_That_...ompany_Culture
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