Named one of 100 worldwide media leaders, Jeff Jarvis discusse his book, What Would Google Do?
Bio
Jeff Jarvis
Jeff Jarvis, author of What Would Google Do?, blogs about media and news at Buzzmachine.com and writes the new media column in the Guardian. He is currently director of interactive journalism at the City University of New York Graduate School of Journalism. He is consulting editor of Daylife and has been an adviser to the Guardian, Sky.com, Burda, and Publish2.
Earlier, he was president and creative director of Advance.net, the online arm of Advance Publications; creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; and a columnist on the San Francisco Examiner.
Increase in the global average surface temperature resulting from enhancement of the greenhouse effect, primarily by air pollution. In 2007 the UN Intergovernmental Panel on Climate Change forecasted that by 2100 global average surface temperatures would increase 3.2–7.2 °F (1.8–4.0 °C), depending on a range of scenarios for greenhouse gas emissions, and stated that it was now 90 percent certain that most of the warming observed over the previous half century could be attributed to greenhouse gas emissions produced by human activities (i.e., industrial processes and transportation). Many scientists predict that such an increase in temperature would cause polar ice caps and mountain glaciers to melt rapidly, significantly raising the levels of coastal waters, and would produce new patterns and extremes of drought and rainfall, seriously disrupting food production in certain regions. Other scientists maintain that such predictions are overstated. The 1992 Earth Summit and the 1997 Kyoto Protocol to the United Nations Framework Convention on Climate Change attempted to address the issue of global warming, but in both cases the efforts were hindered by conflicting national economic agendas and disputes between developed and developing nations over the cost and consequences of reducing emissions of greenhouse gases.
very interesting lecture. It's not just Google. I don't think general software (not just google) product cycles and methods can apply to other businesses. The expectations are just different. Cant' beta release a boeing 737! But the idea is stimulating.
I agree with much of what Jeff says. I am thinking about buying a new vehicle. I looked at the Ford Escape/Mazda Tribute. You can't buy the Escape with the same good seats as the Tribute (adjustable lumbar support), conversely, you have to buy a fully loaded Tribute to get auto headlights, which are standard on the Escape.
member. 
