Jeff Jarvis - Jeff Jarvis, author of What Would Google Do?, blogs about media and news at Buzzmachine.com and writes the new media column in the Guardian. He is currently director of interactive journalism at the City University of New York Graduate School of Journalism. He is consulting editor of Daylife and has been an adviser to the Guardian, Sky.com, Burda, and Publish2.
Earlier, he was president and creative director of Advance.net, the online arm of Advance Publications; creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; and a columnist on the San Francisco Examiner.
I agree with much of what Jeff says. I am thinking about buying a new vehicle. I looked at the Ford Escape/Mazda Tribute. You can't buy the Escape with the same good seats as the Tribute (adjustable lumbar support), conversely, you have to buy a fully loaded Tribute to get auto headlights, which are standard on the Escape.
very interesting lecture. It's not just Google. I don't think general software (not just google) product cycles and methods can apply to other businesses. The expectations are just different. Cant' beta release a boeing 737! But the idea is stimulating.