Yesterday's consumers are today's participants. What have you heard them say about your brand lately?
Bio
Hashem Bajwa
Hashem Bajwa is Digital Strategy Director for Goodby, Silverstein & Partners in San Francisco.
His role ranges from working with clients to create strategies for their digital marketing, to leading the agency's partnerships in Silicon Valley, to working within the agency to shape new creative canvases with technology. He works across all accounts at the agency, primarily focusing on Frito-Lay and PepsiCo brands as well as HP, where he is part of the worldwide strategy council.
Hashem also leads GSP's innovation programs with a team of planners, producers and researchers who together look outward for new opportunities where culture and technology intersect. In 2008 the team formed "The Innovation Salon" a regular gathering of leaders in technology and media with the agency's clients and partners from across industries.
His career began at the United Nations working on global communications and in 2003 he moved into advertising at McCann Erickson until joining Goodby in 2005.
Hashem studied international affairs at New School University in New York and brand strategy at Art Center College of Design.
In 2007 Hashem was the youngest person to be named in AdAge's "40 Under 40 to Watch".
He writes a monthly column for Brand Republic's Revolution in the UK and contributes regularly to AdAge's Digital Next and his own blog Brain Sells. He's also an associate member of TED and a contributer to Kiva among other programs.
Daina Middleton
Daina Middleton is the Senior Vice President of Sunao at Moxie Interactive. She manages the departments of Customer Insight, Marketing Analytics, and Emerging Trends in an effort to provide clients customer insights, strategic thinking and market-leading opportunities. Prior to joining Moxie, she was the Global Advertising and Interactive Marketing Director for HP's Imaging and Printing Group (IPG). The team's mission was to provide leadership, drive integration, and establish standards across IPG globally in traditional advertising and Interactive marketing. Areas of focus interactive included, Search Marketing, (SEM & SEO), Social Media, & cross media effectiveness.
Daina has over 20 years of marketing communications experience in the business-to-business, consumer, and non-profit markets. Prior to her current role, she managed HP's worldwide SMB interactive marketing across the product portfolio and, as a 14 year HP IPG veteran, has at one time or another held key marketing communications positions across most of the core segments in HP's printer businesses.
Digital and interactive have been at the heart of her positions for a number of years . In 1995, Daina worked on the first printer chooser tool for HP and explored the meaning of the coming unknown thing called the 'internet' and its impact on marketing. What keeps her motivated at work is the need for HP to quickly catch up with the changing momentum in a market where the customer holds all the power.
Jane Price
Director of Global Online Resources, Intel
Prior experience includes: -Director of Marketing, Intel China -Sales & Marketing Manager Intel China -Director of Marketing, Intel Asia-Pacific -Director of Marketing, Intel Japan -Director of Corporate Marketing, Intel Santa Clara -Manager, Product and Channel Marketing, Intel -Brand Manager, Global and Domestic Brands, The Clorox Company, Oakland, CA
Interests range from: digital photography, adventure travel, marathon running, digital marketing, brand management and organizational development.
Chris Tolles
Chris Tolles came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Tolles was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Tolles was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL.
Previous to NewHoo, Tolles held a variety of sales, marketing and management positions at Sun Microsystems. Tolles graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
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