Yesterday's consumers are today's participants. What have you heard them say about your brand lately?
Hashem Bajwa is the CEO of DE-DE, a new technology development studio driven by a unique combination of engineers and marketers who build products that can become sustainable businesses. DE-DE, which stands for Design & Develop, is based in New York and is the studio behind Thunderclap, the first-ever crowdspeaking platform. Prior to founding DE-DE, Hashem was director of digital strategy at creative advertising agency Droga5, where he was part of the core team that developed the award-winning “Decode Jay-Z with Bing” campaign. He began his career in global communications at the United Nations.
Daina Middleton is Global CEO at Performics. Passionate about participant marketing, Daina has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs.
In her role at Performics, Daina leads a team of tenured digital pioneers working with proprietary technology and a new marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by Performics have driven more than $1B in retail sales & generated more than 100M actions for brand & lead gen marketers.
She is well-known for leading transformative marketing discussions embraced by companies seeking to succeed in the Participation Age outlined in a recently published book about this topic titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect and Engage.
Her insights and expertise guide others in understanding why now is the time to evolve from the old approach to marketing developed over 50 years ago and provide tools to break through legacy barriers and move forward. Daina’s proprietary marketing approach, the Participation Way, is a new marketing framework that provides an alternative approach designed specifically for today’s complex, and fragmented media landscape.
For more than 25 years, Daina has worked in the marketing industry. Prior to Performics, she was an SVP at Moxie Interactive and 16 years working at Hewlett-Packard. She is also known for her charismatic, warm and approachable style that builds instant rapport with groups and individuals. Daina lives in Alta located outside Jackson, Wyoming.
Director of Global Online Resources, Intel
Prior experience includes: -Director of Marketing, Intel China -Sales & Marketing Manager Intel China -Director of Marketing, Intel Asia-Pacific -Director of Marketing, Intel Japan -Director of Corporate Marketing, Intel Santa Clara -Manager, Product and Channel Marketing, Intel -Brand Manager, Global and Domestic Brands, The Clorox Company, Oakland, CA
Interests range from: digital photography, adventure travel, marathon running, digital marketing, brand management and organizational development.
Chris Tolles came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Tolles was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Tolles was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL.
Previous to NewHoo, Tolles held a variety of sales, marketing and management positions at Sun Microsystems. Tolles graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.