Kevin Berger - Kevin Berger is the features editor for Salon. In this capacity he has written on everything from music to Iraq and continues to contribute to Salon.com frequently.
Malcolm Gladwell - Malcolm Gladwell has been a staff writer with The New Yorker since 1996. From 1987 to 1996, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper's New York City bureau chief.
He is the author of two books, The Tipping Point: How Little Things Make a Big Difference and Blink: The Power of Thinking Without Thinking.
Brian Gruber - Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Readers of Malcolm Gladwell's New Yorker articles, reviews, and profiles know him to be an author of wide-ranging curiosity about the world and the way it works.
His choice of subject matter ranges from the psychology of athletes in pressure situations to the salesman who masterminded the popularity of the George Foreman Grill.
What sets Gladwell's writing apart is his use of research in fields such as epidemiology, behavioral psychology, and other social sciences.
His ability to incorporate ideas from these fields in a manner that is both relevant and understandable makes Gladwell a unique, cutting-edge journalist.
Malcolm Gladwell's first book, the best-selling The Tipping Point, examines the ways small ideas can spread in epidemic fashion when they reach a critical mass.
His second book, the equally popular Blink: The Power of Thinking Without Thinking, explores the power of the trained mind to make split-second decisions.
In his most recent work, Outliers: The Story of Success, Gladwell explores what makes the most famous and successful individuals different.
Throughout the book, Gladwell's intelligence and fresh perspective synthesize divergent ideas in order to make a broader point about the way our culture works- City Arts & Lectures
Gladwell is right. It's not that he's questioning the Beatles talent, but what made them so great was those "10,000 hours" of playing in that strip club in Hamburg.
We try so hard to make complicated things simple, to reign them in so we can wrap our intellect's arms around them. I'm guilty of it daily. What makes the Beatles the Beatles is a myriad of circumstances, efforts (lots), musical inclinations and talent, happenstance, relationships, etc. It can't be reduced to a formula. I love Gladwell and read all his stuff, and Blink has been a great confidence booster for me, but this looks to be a searching for , that has become an oversimplification, no?
that is precisely what makes gladwell's work so appealing - it addresses complex questions with simple and clever answers, derived from various, interesting disciplines and experiments. the key is to enjoy them, as such, while realizing there is actually much more to the answers than he offers. gladwell admits this. it is also necessary when aiming for the general audience, as he does.
First he says “meritocracies are rigged”. Then he says the Beatles became great by “playing eight hour sets, seven days a week, for months at a stretch.”
Sounds inconsistent. What am I missing here? BTW, I’ve never heard anyone else say the Beatles were prodigies.
His book insists that all success is based on an insane string of circumstances, and that there were defiantly better musical groups that simply didn't get as lucky.
I think that with the Beatles, they would have probably been successful to some degree(as least John and Paul would have, I think. However, it was this series of beneficial co-incidences that allowed them to find that niche and springboard them onto that international stage...beyond that, it was simply that they were better at foreseeing what the public was going to find interesting.
@Dongee I think the point was that, as with the success of the hockey players, so too the success of the Beatles is generally misapprehended by people. The Beatles' hard work is what "rigged" their gigantic success, but you never hear that story just as you never hear about most pro hockey players being born in Jan., Feb., and Mar.